YOU
YOU

Brand Manager  

YOU

 
  • Kota Jakarta Selatan, Indonesia
    Scbd, Jalan Jendral Sudirman, RT.5/RW.3, Senayan, South Jakarta City, Jakarta, Indonesia, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia
    Kota Jakarta Selatan
    Daerah Khusus Ibukota Jakarta
    Indonesia
    Indonesia
  • Full timeFULL_TIME

Expired 5 years ago

2019-07-30T17:15:46.242487+00:00
Job closed.

Job Description

About the Position

We are looking for a driven and extremely commercial Brand Manager to become part of our founding-team and play a vital role in shaping the business while managing a diverse portfolio of adapting a brand strategy for a company’s target market ; maintain brand integrity across all company marketing initiatives and communications, and manage a portfolio of products. You will be part of a fast-paced entrepreneurial organization, building your department from scratch. Based in Jakarta, you will be focused on the whole of Indonesia.

Responsibilities

  • Our Brand Manager will have the following responsibilities:
  • Developing Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term; to ensure that products and services meet customers’ expectations and to build the credibility of brands;
  • Planning and execution of all communications and media actions on all channels, including online and social media;
  • Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy;
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities;
  • Creating and managing promotional collateral to establish and maintain product branding;
  • Managing the budget for advertising and promotional items;
  • Competitor and customer insights analysis;
  • Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget, including new product development & launch;
  • Coordinating the development of communication materials such Above the line, below the line and in store;
  • Have a passion for being in the field and on the move 24/7!

Minimum Qualifications

Qualifications

  • Solid academic background from top 10 university; who has passion for brand building and business management;
  • A minimum of five years of work experience in a fast-paced work environment, experience in sales of consumer (health & beauty), FMCG, Retail, OTC products is preferred;
  • Able to demonstrate outstanding marketing skills and potential, developed within an FMCG environment;
  • Well-versed in market, consumer sensing and insights generation;
  • Strong commercial awareness within sales & marketing;
  • Solid digital experience, both in terms of digital media placement planning and execution as well as creative assets development for the brands;
  • E-commerce knowledge and understanding is an added advantage;
  • Demonstrated strong execution skills - 'getting-things-done' over a process driven mentality;
  • High moral standards and personal qualities of integrity, credibility, and commitment to the business;
  • Able to work within an ambiguous and fast-paced environment;
  • Strong feeling of responsibility;

Snapshot of the Role

Location : Jakarta

Nationality : Any

Start date : ASAP

Language : Fluent in English

Education : University Degree

Experience : Minimal Five years

Contract : Six-month fit-period, full time position afterwards

Compensation : Competitive salary

Reporting to : Head of Marketing

Perks and Benefits

  • Mobile Phone DiscountMobile Phone Discount
  • Transportation AllowancesTransportation Allowances
  • Medical / Health InsuranceMedical / Health Insurance
  • Maternity & Paternity LeaveMaternity & Paternity Leave
  • Life InsuranceLife Insurance

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
Scbd, Jalan Jendral Sudirman, RT.5/RW.3, Senayan, South Jakarta City, Jakarta, Indonesia
Industry
Consumer Goods
Vacancy
1 opening
Website
http://www.youvit.co.id

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About YOU

We believe that the functional food industry is broken and ripe for disruption. Large corporations serving mass market consumers put health-sounding brand names on basically unhealthy products, while the well-informed millennial population in emerging economies is craving for young and innovative brands that offer affordable premium products, that have sustainability in their DNA, and that have a passion for the consumer they serve. Our distribution strategy is based on retail, direct sales and subscription offerings, thereby fostering consistent intake and repeat purchase. By developing our own brand of premium products, focussed around the health enhancing themes of vitamins, fibres and hydration, we bring quality products within reach of the Aspiring Middle Class. By doing so, we are able to improve their diets and overall health, and consequently unlocking their potential. Although data driven decision making and IT play an important role in the development of our venture, we believe in an old school business approach, based on solid fundamentals. Technology is for us is an enabler and accelerator versus a key revenue driver. YOU's first product, the world's best tasting multivitamin gummy, was launched in April 2017 and quickly became the best-selling vitamin products selling over 1,400,000 sachets in the first 18 months in 15,000 retail locations. We have successfully launched four products with several new products planned with the aim to expand to 40,000 retail outlets by the end of 2020. To scale our operations into new sales channels, new categories and new markets, we intend to board strong managers who are eager to support us with bringing our YOU Journey to the next phase. You will be part of a young, ambitious and fast-paced entrepreneurial organization. As a fundamental part of the team we expect you to truly feel part of, and contribute to the business. We are ambitious and ready to work hard to achieve our goals, we expect nothing less from you. We value people that get stuff done, don’t take shortcuts and are passionately curious. A potential match is street-smart, ‘hungry', and willing to embark on a journey of a lifetime. We prefer entrepreneurial and energetic ‘can-doers’ that like to roll-up their sleeves versus sitting in a suit in a fancy office. Corporate bureaucrats are advised not to apply! “The ones who are crazy enough to think they can change the world, are the ones that do”

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