Digital Marketing Strategist  

Responsibilities :

• Strategize all performance digital channel/ touchpoints mix selections (social media platform, marketplace, email marketing, website SEO and SEM), its proportion and media plan for all types of campaigns across all funnel and its objectives.
• Set up and ensure all analytics tools for tracking and measurement are all in place and working properly.
• Collaborate with releted inter-Group cross funtional Colleagues (multi national)
• Manage all paid digital marketing budgets from budget planning, monitoring and ROI / KPI calculations.
• Stay up to date with the latest technology and best practices
• Manage and oversee various digital marketing channels
• Lead, supervise and motivate members of the digital marketing team
• Research competitors and provide suggestions for improvementes

Requirements :

• Minimum 3 years of experience in developing and implementing digital marketing strategies and proven hands-on experience with SEO, SEM, Google Analytics
• Technical knowledge of campaign planning, executions and requirements for various media platforms including website - SEO and SEM.
• Familiarity with web design and CMS
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Strong logic equipped with good analytical skills and data driven minded, ability to convert/ translate data into clear actionable insights and action plans.
• Well versed in managing ads dashboard - from Google Analytics, Facebook Business manager and other platforms direct ads management.