Creatives and Digital Head
Primer Group of Companies
- Manila, PhilippinesPrimer Star Center, 2282 Leon Guinto Street, Malate, Manila 1004 Philippines, Manila, Metro Manila, PhilippinesManilaMetro ManilaPhilippinesPhilippines
- ₱50,000.00 - ₱70,000.00 / monthPHP500007000050000MONTH
- Full timeFULL_TIME
Job closed.
Job Description
The Head of Digital Marketing and Creatives is in charge of creating, implementing, and overseeing the digital marketing strategy of the company. This includes managing a Digital Marketing team that maintains best practices in website management, social media content, and email & mobile marketing, all of which are geared towards building a strong brand presence online and the generation of traffic towards revenue creating channels.
Responsibilities
- Develop a corporate wide digital marketing strategy which includes the execution of digital marketing campaigns and the utilization of Search Engine Optimization.
- Manage the corporate website to ensure continuous growing traffic; and initiate the development of mini-sites that would support, complement, or enhance customer experience with specific brands, product lines, or business units.
- Run social media campaigns through content distribution which may include blog writing, video production, podcasts, and infographics; and through press releases, article marketing, e-mail marketing, and other on-line promotions.
- Monitor digital marketing analytics and provide management with relevant information such as brand reputation, market acceptance, user demographics, funnel analysis, conversion points and drivers, churn rates, emerging trends and updated feedback.
- Provide leadership to a team of Digital Marketing practitioners and guide them on the execution of the Digital Marketing strategy, its campaigns, and its tactics.
- Collaborate with internal stake-holders, and work with external service providers and agencies to ensure that all Digital Marketing activities are aligned to the company’s branding objectives, corporate communications, and business development efforts.
- Evaluate up-and-coming technologies that would impact the field of Digital Marketing, and provide thought leadership on the adoption of these new technologies to remain in the forefront of Digital Marketing in the industry and in the regions where the company holds presence.
- Perform adhoc tasks relevant to the function and business, as required by the Immediate Leader
Minimum Qualifications
Minimum Requirements/Qualifications
- Minimum Bachelor’s Degree in Management, preferably with specialization in Marketing, Advertising, or Communications, or in allied fields such as Information Communications Technology or Digital Arts.
- At least three (3) years of relevant experience in Digital Marketing
Preferred Requirements/Qualifications
- Demonstrable experience in Search Engine Optimization or Marketing
- Working knowledge of Social Media advertising and Social Media campaigns
- Analytical Skills supported by data-driven thinking
- Focus on the Collaborative approach
Perks and Benefits
- Flexitime
- Work from Home
- Paid Holidays
- Paid Vacation Leave
- Paid Sick Leave
- Paid Bereavement/Family Leave
- Maternity & Paternity Leave
- Single Parent Leave
- Special Leave Benefits for Women
- Medical / Health Insurance
- Medical, Prescription, Dental, or Vision Plans
- Life Insurance
- Employee Discounts
- Transportation Allowances
- Gym Membership
- Performance Bonus
Required Skills
- Digital Marketing
- Social Media Management
- Collaboration
Preferred Courses
- Marketing
- Advertising Management
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Primer Star Center, 2282 Leon Guinto Street, Malate, Manila 1004 Philippines, Manila, Metro Manila, Philippines
About Primer Group of Companies
Established in the Philippines in 1985, the Primer Group of Companies aims to be the leader in delivering superior customer experiences, and accomplishes this through the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape offering green solutions, with companies in full-scale printing, air-conditioning, building efficiency and energy management system, and digital and creative graphic design services.
The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 450 free-standing stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia, Europe, Middle East and Africa.
Brands We Carry
Retail
Ace, Aetrex, Backjoy, Baggallini, Barracuda, Bering, Billabong, Black Diamond, Briggs & Riley, Brixton, Cabeau, Coghlan's, Columbia, DC, Delsey, Dr. Martens, Eagle Creek, FitFlop, Flossy, Fox, Freewaters, Go Travel, Granite Gear, Healthy Back Bag, Hedgren, Herschel, Hurley, Hydro Flask, Jansport, Keen, Kickers, Komono, MRKT, Millican, Mitchell & Ness, Mi-Pac, Mountain Hardwear, Nalgene, Native, O'Neill, Osprey, Outdoor Products, Parkland, Pauls Boutique, People, Polaroid Originals, Poler, prAna, Quiksilver, Raen, Rains, Regetta Canoe, Rock Space, Roncato, Roxy, Sakroots, Salomon, Seafolly, Sea to Summit, Sledgers, Spy, Stance, Staple, Teva, The North Face, Timbuk2, Travelon, Tretorn, Tumi, Victorinox, Volcom, World Traveller, XD
Industrial
Aircond Network Philippines Inc., Beyond Energy Solutions Technology Inc., Brushstroke Creatives, Designery, Primer Printing Services Inc., Rigel, Stellar Equipment & Machinery Inc., Union Inks and Graphics Inc., York
Other Ventures
Bee Choo, The Park, Arriva Ph (e-commerce)
Our Concept Stores
Bratpack, Flight 001, GRIND, Ladybag, Recreational Outdoor eXchange (R.O.X.), Res Toe Run, Sneakpeek, The Travel Club
OUR VISION
We at the Primer Group will be the leader in global distribution and innovation of premium goods and services.
OUR MISSION
To bring the world closer to our customers.
OUR CORE VALUES
• Entrepreneurial spirit
• Passion for excellence
• Integrity
• Teamwork
• Self discipline