Customer Relationship Manager


  • Makati, Philippines
  • 25,000.00 - 30,000.00 PHP / month
  • Full time
Posted 2 months ago and deadline of application is on 4 Oct
Recruiter was hiring 6 hours ago

Job Description

  • Design, create and deliver the tools necessary to test strategies and synthesize insights from customer research, competitive and market analysis, as well as direct customer feedback.
  • Conceptualize and execute end-to-end CRM strategies that will maximize commercial opportunities by fostering and encouraging customer retention, engagement, and loyalty.
  • Map out the customer journey to develop a CRM platform structure and identify metrics that can measure a success of key touch points and identify and correct gaps in customer experience.
  • Build a set of scalable best practices and knowledge base for excellent customer experience.
  • Design, manage and monitor churn and engagement dashboards with due respect to customer lifetime value and maximum profitability.
  • Collaborate and work closely with all departments to ensure the correct and timely implementation of CRM strategies.
  • Oversee direct communications with customers to manage fall-out as pricing and processes evolve and changes to the business model are introduced.
  • Track and measure the impact a website feature/redesign or process change will have on the customer experience.
  • Create and define appropriate segments in the database according to customer profile and targeted marketing activities.

Minimum Qualifications

  • Must have in-depth knowledge of customer experience metrics and industry standards and have a deep understanding of its impact on financial results.
  • Familiarity with the luxury fashion industry and corresponding customer profiles.
  • Relevant experience with budgeting and forecasting is a definite plus.
  • Must be an excellent communicator and well-versed in both written and verbal English; highly organized, detail-oriented, is disciplined and can work autonomously.
  • Candidates should have a degree in marketing or related field and/or extensive experience in direct and digital marketing environment, with emphasis on customer acquisition, re-engagement, and retention.
  • At least three to five years of experience is preferred.

Required Skills

  • Sales and Marketing Knowledge

Preferred Courses

  • Applied Economics [Financial Economics] and BS Marketing Management

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Recruiter response to application
Once in a while 
Office Address
6th flr, OPL bldg, 100 C Palanca St., Legaspi Village, Makati City, C. Palanca St., Legaspi Village, Makati, Metro Manila, Philippines
Consulting/Business Services

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About Penbrothers

Penbrothers opened its doors in December of 2014 in Manila with the hopes of connecting the world to the Philippines, and the Philippines to the world. Penbrothers was born from a need to meet a new demand and opportunity generated in the startup community, mainly, the co-working sector, with an innovative approach to remote working, offering manning and payroll solutions, beyond a shared working space. Over the last couple years, Penbrothers has successfully expanded into 3 offices and housing over 40 international and local startups, organizations, and entrepreneurs. This is the Penbrothers ecosystem and where companies use the space to grow, scale, and engage collectively. Penbrother clients has access to services such as talent management support for employment, payroll, and tax compliance, as well as manning services for the whole recruitment and onboarding process. Cost advantage is the principal value at Penbrothers. By understanding the challenges startups constantly face and the reasons to their failures, Penbrothers sought out an action to aid expanding organizations with talent management and manning services so that clients can concentrate on their business to the core.
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