Head of Public Relations
Lazada Group
- South Jakarta, IndonesiaCapital Place, Jl. Gatot Subroto No.Kav 18, RT.6/RW.1, Kuningan Bar., Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12790,, South Jakarta, DKI Jakarta, IndonesiaSouth JakartaDKI JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Job closed.
Job Description
- Work with regional PR and local business teams to set communications strategy and goals, with the objective of enhancing and protecting Lazada’s brand and reputation in Indonesia.
- Develop and deliver multi-channel communications plan for Indonesia, ensuring consistency in messaging and branding while appealing to local cultural nuances.
- Cultivate strong relationships with key stakeholders, including regional media (traditional & digital), bloggers, KOLs, government, and partners to promote Lazada e-commerce platform, technology and services.
- Manage local announcements and media activities, including press releases, Q&As, media pitches, seller success stories, KOL engagement etc.
- Plan and executive consumer activation campaigns, working closely with the commercial team and regional PR team. Key campaigns in the year include Lazada Birthday and Online Revolution.
- Ensure an always-on KOL engagement plan for Indonesia, and push the boundaries to create social conversations that will ensure Lazada remains top of mind recall among target consumers.
- To act as the sounding board for the management team and raise awareness among internal stakeholders that PR is an equal partner in driving business decisions.
- Monitor potential issues and manage crisis communications.
- Manage agencies and other resources to support campaign execution.
- Be in charge of the workflow and budget allocation.
- Monitor and ensure that the coverage meets the set forth KPI both in terms of coverage quantity and quality.
- Assist any assignment given by Chief Marketing Officer.
Minimum Qualifications
- Bachelor/Master degree in Business or Marketing disciplines.
- At least 8 years of experience in Public Relations with a similar position.
- Experience in ecommerce or retail is a plus.
- Strong creativity, strategic planning, and consumer-centric.
- Proven ability to communicate effectively both internal and external.
- Adapt problem-solving skills and ability to manage multiple projects efficiently and timely.
- Strong presentation, negotiation, leadership, and interpersonal skills.
- Fluent in Indonesia and English; both written and spoken.
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Capital Place, Jl. Gatot Subroto No.Kav 18, RT.6/RW.1, Kuningan Bar., Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12790,, South Jakarta, DKI Jakarta, Indonesia
About Lazada Group
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia.
At Lazada, we want to make a positive impact by accelerating the progress of Southeast Asia through commerce and technology. As a part of the Alibaba family, we believe in empowering all aspiring entrepreneurs by making it easy to do business anywhere. Our ecosystem of brands, sellers and customers in the region aims to transform the way businesses run so our customers lead better lives. We believe we can better achieve that with a great team. If you are bold and can be your authentic self, let's explore ways of shaping the future together.