Mobile Marketing Specialist  

• Launch experiments and campaigns that will push conversion, activation, and retention rates.
• Responsible for monitoring and optimizing app channels and its content.
• Improve app store conversion by experimenting with app store fields such as title, icon, screenshots, and keywords.
• Create and execute mobile marketing strategies and implement best practices.
• Assist in layout curation, elevation, testing and conduct layout research and requests.
• Monitor app store reviews, in-app feedback, and cascade important information to respective teams.
• Own and improve mobile projects and processes

• At least 2-3 years of mobile marketing and app store optimization background
• Experience in using app analytics platforms (e.g. SensorTower, Mobile Action, App annie, AppBoy, Localytics, Leanplum, etc.)
• Solid project management skills
• Basic knowledge in data analytics and statistics
• Outstanding written and verbal communication skills
• Able to work in a fast-paced environment and ensure timely delivery of content

Nice-to-haves:

• Knowledge in SEO marketing and growth strategies
• Social media marketing background
• Experience in using platforms for email marketing, mobile marketing, and in-app messaging is advantageous.
• A passion for creativity and design is a definite plus!