Country Marketing Manager  


  • Makati, Philippines
    Sagittarius Building, 111 H.V. Dela Costa, Makati, Metro Manila, Philippines
    Metro Manila
  • Full timeFULL_TIME

Expired 7 years ago

Job closed.

Job Description

The Country Marketing Manager shall be directly responsible for establishing Kalibrr as the premier end-to-end recruitment solution for employers and jobseekers in the Philippines. To be successful, this person will need to be a big-picture strategic thinker, who is relentless in pressing toward goals. S/he will care about helping millions of people find the best job opportunities throughout the careers.

This candidate will have a strong sense of ROI, and does ultimately work towards profitability by optimizing customer segments and relationships.


1. Establish Brand Presence and Leadership

  • In coordination with Global Director of Marketing and Kalibrr Country Manager, promote Kalibrr’s brand, increasing visibility, perception, and trust. This includes visual, message, and PR elements of brand.
  • Establish Kalibrr’s thought leadership as end-to-end recruitment platform, among B-B customer, partners, and influencers in the Philippines.
  • Establish Kalibrr as the go-to destination for target B-C jobseeker segments

2. Lead B-B and B-C Acquisition and Activation Strategies

  • Establish and prioritize customer segmentation (B2B, B2C) and devise nationwide strategies for acquisition and activation strategies.
  • Conceptualize and cultivate local strategic partnership programs and media relationships.
  • Lead Kalibrr’s content marketing efforts in the country.
  • Partner with Sales to generate target promotional campaigns.

3. Manage Growth Partnerships

  • Oversee all Partnership efforts including University, industry, professional, media, and governmental, to expand non-digital reach.
  • Schedule and conduct B2B events that attract potential paying customers.
  • Coordinate Kalibrr speaking engagements for maximum brand exposure, lead generation, and ROI, including pre and post-event media outreach and PR.

4. Manage Lead Generation / Sales Opportunities

  • Directly manage over qualified lead generation operations including list building, lead qualification, and lead generation, while building demand for Kalibrr offerings.

Minimum Qualifications

  • Experience in the following:
    • Building a strong brand and brand presence, with demonstrable results in improving awareness, penetration, perception, trust, and loyalty.
    • Establishing, managing, and maximizing profitability and conversion from target customer segments.
    • Establishing strong business relationships with key influencers in one or more industries.
    • Organizing small VIP events or large SMX-events on time, within budget and to a high degree of customer experience.
    • Launching end user acquisition for mobile apps.
    • Establishing and managing media relationships
  • Strategic and tactical experience with new market entry across the Philippines and across different consumer and business segments in regions and provinces.
  • Ability to assemble, engage, and coach team members (up to 7) for optimal performance and results.
  • Sophisticated expertise with email marketing or SMS campaigns.
  • Savvy media and public relations background.

Perks and Benefits

  • Paid Vacation LeavePaid Vacation Leave
  • Paid Sick LeavePaid Sick Leave
  • Maternity & Paternity LeaveMaternity & Paternity Leave
  • Single Parent LeaveSingle Parent Leave
  • Medical / Health InsuranceMedical / Health Insurance
  • Mobile Phone DiscountMobile Phone Discount
  • Transportation AllowancesTransportation Allowances
  • Performance BonusPerformance Bonus

Required Skills

  • Relationship Management
  • Sales and Marketing Knowledge
  • Project Management
  • Strategic Planning
  • Stakeholder Management
  • Writing
  • Public Relations (PR)

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Sagittarius Building, 111 H.V. Dela Costa, Makati, Metro Manila, Philippines
Computer Software / Engineering
1 opening

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About Kalibrr

Kalibrr’s mission is to help transform the way organizations hire great talents, and talents find meaningful career opportunities. Through our portfolio of technologies and services, we’re building a company that connects millions of individuals with world-class businesses, that helps forge strong recruiter - candidate relationships, and ultimately humanizes the entire hiring and career discovery experience. Whether we’re launching new technologies to help companies hire better or strategic programs to help talents engage with employers more meaningfully - people at Kalibrr are optimists at heart. We believe in our ability to continuously improve the value we can deliver and the impact we can create - one opportunity, one individual at a time. Together, we are powering innovation in SE Asia, by enabling ground-breaking organizations in the region to work with exceptional individuals.
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