

Country Marketing Manager
Kalibrr
- Makati, PhilippinesSagittarius Building, 111 H.V. Dela Costa, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 8 years ago
2017-05-30T16:00:00+00:00Job Description
The Country Marketing Manager shall be directly responsible for establishing Kalibrr as the premier end-to-end recruitment solution for employers and jobseekers in the Philippines. To be successful, this person will need to be a big-picture strategic thinker, who is relentless in pressing toward goals. S/he will care about helping millions of people find the best job opportunities throughout the careers.
This candidate will have a strong sense of ROI, and does ultimately work towards profitability by optimizing customer segments and relationships.
Responsibilities
1. Establish Brand Presence and Leadership
- In coordination with Global Director of Marketing and Kalibrr Country Manager, promote Kalibrr’s brand, increasing visibility, perception, and trust. This includes visual, message, and PR elements of brand.
- Establish Kalibrr’s thought leadership as end-to-end recruitment platform, among B-B customer, partners, and influencers in the Philippines.
- Establish Kalibrr as the go-to destination for target B-C jobseeker segments
2. Lead B-B and B-C Acquisition and Activation Strategies
- Establish and prioritize customer segmentation (B2B, B2C) and devise nationwide strategies for acquisition and activation strategies.
- Conceptualize and cultivate local strategic partnership programs and media relationships.
- Lead Kalibrr’s content marketing efforts in the country.
- Partner with Sales to generate target promotional campaigns.
3. Manage Growth Partnerships
- Oversee all Partnership efforts including University, industry, professional, media, and governmental, to expand non-digital reach.
- Schedule and conduct B2B events that attract potential paying customers.
- Coordinate Kalibrr speaking engagements for maximum brand exposure, lead generation, and ROI, including pre and post-event media outreach and PR.
4. Manage Lead Generation / Sales Opportunities
- Directly manage over qualified lead generation operations including list building, lead qualification, and lead generation, while building demand for Kalibrr offerings.
Minimum Qualifications
- Experience in the following:
- Building a strong brand and brand presence, with demonstrable results in improving awareness, penetration, perception, trust, and loyalty.
- Establishing, managing, and maximizing profitability and conversion from target customer segments.
- Establishing strong business relationships with key influencers in one or more industries.
- Organizing small VIP events or large SMX-events on time, within budget and to a high degree of customer experience.
- Launching end user acquisition for mobile apps.
- Establishing and managing media relationships
- Strategic and tactical experience with new market entry across the Philippines and across different consumer and business segments in regions and provinces.
- Ability to assemble, engage, and coach team members (up to 7) for optimal performance and results.
- Sophisticated expertise with email marketing or SMS campaigns.
- Savvy media and public relations background.
Perks and Benefits
Paid Vacation Leave
Paid Sick Leave
Maternity & Paternity Leave
Single Parent Leave
Medical / Health Insurance
Mobile Phone Discount
Transportation Allowances
Performance Bonus
Required Skills
- Relationship Management
- Sales and Marketing Knowledge
- Project Management
- Strategic Planning
- Stakeholder Management
- Writing
- Public Relations (PR)
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- Sagittarius Building, 111 H.V. Dela Costa, Makati, Metro Manila, Philippines
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