Digital Data Analyst
ABS-CBN Corporation
- Quezon City, PhilippinesABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Position Summary:
Regularly conduct analytics assessment on all digital platforms. He/she delivers digital analysis and insights that help shape and improve our digital services, products, and brands.
Duties and Responsibilities:
- Identifies, develops, and communicates digital analytics trends; ensures that data used in the analytics tools is accurate and robust
- Supports the development and application of digital measurement techniques, tools, and metrics across the figital media portfolio
- Proactively conducts analysis and data mining to provide hidden insights
- Manages digital assets performance and drives content and marketing recommendations
- Works with internal teams to meet their digital performance objectives and targets
Minimum Qualifications
- Graduate of Economics, Marketing or Digital Advertising with 1 or more years of industry experience
- Must have hands on experience of at least 1 year in digital strategy development and digital analytics
- Must be knowledgeable in digital platform ecosystem, analytics, and digital marketing campaigns
- Strong passion for and knowledge of technology and digital marketing
- Strong familiarity with digital metrics
- Strong understanding of consumer behavior in the digital landscape
- Should be knowledgeable in digital marketing trends
- Good analytical and problem solving skills
- Provide statistical expertise to support and conduct quantitative analysis and statistical validation of current performances of various digital assets
- Strong communication and strong presentation skills
Preferred Courses
- Economics
- Marketing
- Digital Advertising
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect