Loyalty Marketing Manager
ABS-CBN Corporation
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 4 years ago
2020-05-30T16:00:00+00:00Job closed.
Job Description
Responsible for the development and implementation of CRM and Marketing programs for the CRM Loyalty program and support day to day management and operation
Responsibilities:
- Loyalty Marketing and CRM:
- Develop and implement meaningful programs and campaigns that will promote member registration, engagement and loyalty.
- Planning and Execution:
- Support day to day management of marketing plan executions, program tracking. Closely coordinate with different LOB/Business Unit leads.
- Operations:
- Provide support to Head of Rewards in monitoring customer metrics and performance, service management and cross-channel coordination
Minimum Qualifications
- Candidate must possess at least a Bachelor’s/College Degree in Marketing, Communication, Business Administration/ Business Management/ Commerce/ Economics or equivalent.
- With at least 5 years of experience in the field of marketing, CRM or Loyalty. Preferably from Retail, Telco, FMCG or Banking/Payment/E-wallet industries.
- Knowledgeable in different loyalty and rewards programs and systems (Salesforce Marketing Cloud, One Empower, etc)
- Candidate should have strong communication skills and understand how to prioritize projects.
- Candidate must also be a self-starter who has the ability to work well independently and in a team setting
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
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About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect