Social Media Producer

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
  • Full time
Posted a month ago and deadline of application is on 13 Oct
Recruiter was hiring 2 hours ago

Social Media Producer

ABS-CBN Corporation

Job Description

The Social Media Producer will be responsible in conceptualizing, producing, and implementing all iWant social media content, strategy, executions, activation, productization and innovations. The social media producer will also work hand-in-hand with the Community Managers in the integration of all campaigns and activations to the overall social media content plan and strategy for implementation.

RESPONSIBILITIES:

SOCIAL MEDIA ACTIVATION

  • Managing the social media army
  • Managing all social media content, instructions, best practices
  • End-to-end production and creation of content for all iWant social media platforms: Facebook, Twitter, Instagram, YouTube
  • Comm plan creation, implementation, and integration for all social media platforms: Facebook, Twitter, Instagram, YouTube

SOCIAL MEDIA STRATEGY

  • Account/LOB strategy
  • iWant Playbook creation
  • iWant Guidelines for CMs

SOCIAL MEDIA PRODUCTS & INNOVATIONS

  • Lead and implement platform-product partnerships for Social: Facebook, Twitter, Instagram, YouTube
  • Trend-based initiatives (i.e. Kwentogram)
  • Productization
  • Fan Activation

  • Produce social media content that would help achieve the social media objectives of iWant: Revenue, Engagement, and Community/Follower Growth.
  • Work hand-in-hand with the Community Managers, AdProm Team, and the Multimedia Producers in the integration of all campaigns, video productions, on-ground and social activations to the overall social media content plan and strategy for implementation.
  • Own the day-to-day operational aspects of creating and managing iWant Social Media account, content, and community.
  • Create interactive and creative content that encourages participation and the development of member-generated content and increase follower growth.
  • Lead in monitoring and tracking creation and activity of assigned Social Media Properties (and its competition) and ensure that relevant content is published in official handles.
  • Drive initiatives that use community, social networking, and other technologies to increase community participation.
  • Monitor and analyze iWant’s social media accounts to optimize our content and social media properties.
  • Ensure that social activities comply with Terms of Use, Terms of Conduct and Privacy Policies.
  • Develop trending analysis regarding user behavior and make suggestions for improving the user experience

COMPETENCIES

  • Excellent analytical, organizational, project management and time management skills
  • Strong analytical skills is a must to be able to interpret social media and other online data and give recommendations in response to issues and other concerns that may affect the company's image or profit
  • Must possess basic photo and video editing skills. Knowledgeable in multimedia creation and production.
  • Must be a team player, but able to work independently when needed
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Able to provide meaningful and actionable insights from the analysis of social listening results to effectively communicate the same to stakeholders. Able to effectively balance between the need for deep analysis and practicality and timeliness.
  • Outstanding written and verbal communication skills
  • Always attend internal meetings called by the client/client representative, as required. Be able to present findings clearly to the client. Manage expectations of client regarding scope of work and timelines.
  • Be proactive with special projects showing initiative in taking on additional work to expand role in company. Take the lead in tasks that will not only contribute to the success of the Audience Management pillar but iWant as a whole. Share time and knowledge by participating in special projects. Foster a good working relationship with suppliers and/or external stakeholders.
  • Perform other duties and responsibilities that may be assigned from time to time as deemed necessary.

Minimum Qualifications

  • Degree in Mass Communication, journalism, advertising, marketing or other relevant field or equivalent education and experience
  • Background in producing and handling a range of content: Text, photos, video, graphics, multi-media, interactives, tweets, posts, etc.
  • Basic photo and video editing skills. Knowledgeable in multimedia creation and production.
  • Must be able to adopt a voice and tone with ease
  • This is primarily a writing job and the majority of the time is spent at your desk. This is not an on-air or field position.
  • Excellent writing skills and editorial judgment, with proven ability to develop and create high-quality digital media.
  • Headline, copyediting and photo editing experience are required. Assignment skills and video experience are a big plus.
  • Fluency in social media - Facebook, Twitter, Instagram, YouTube, Pinterest, etc

Jobs Summary

Job level
Associate / Supervisor
Job category
Media and Creatives
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Often 
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.

About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
People who applied to this job also applied to