Digital Marketing Analyst  

• Prepare reports on findings for social media, campaign & paid marketing while illustrating data by creating dashboard & translating the complex result into written texts that are clear & understandable
• Work together with BI Analyst to calculate the CAC & measure ROI of all marketing activations in paid channels
• Identify improvement opportunities of growth & effectiveness of each marketing channel
• Analysis creative ads performance every 2 weeks & give suggestion for new creative improvement for Marketing Ads
• Do competitive analysis of Zenius & monitor our position with the comparisons with industry
• Track emerging social media trends and tools to determine how they can be integrated into our company’s strategies.
• Do wide-ranging listening for brand mentions, competitors’ activities, and market trends.
• Track social media and channel performance daily in support of social media strategy and update whenever necessary.
• Support content creation for use on social media and other channels through the use of data and better market understanding

Who is Our Ideal Candidate:

• At least a Bachelor's degree in computing-intensive subjects, e.g. Statistics, Mathematics, Computer Science, Engineering, Economics, Business, or other analytical fields
• At least 2 years of experience in Business Intelligence, Data Analytics, Marketing Analytics
• Data driven, strong analytical & critical thinking
• Capable of presenting and visualizing data findings clearly through reports & oral presentations to colleagues.
• Experience in SQL and/or BI tools such as Google Datastudio, Looker/Metabase is a plus
• Experience in Analysis Paid Ads data for Mobile & Website (Facebook Ads, Google Ads, TikTok Ads)
• Understand the principles of of advertising/marketing
• Have knowledge of marketing tools such as Appsflyer, Google Analytics, Social Media Analytics & Listening Tools (sproutsocial, Talwalker), etc