Head of Social Media and Content Marketing  

What You Will be Doing

1. Provide key support for our social media & content marketing strategy, including content coordination, development, quality review, and promotion.
2. Manage content strategy, maintain editorial calendar and publishing deliverables.
3. Maintain our brand and voice standards across all communications.
4. Analysis: Analyze social media reporting, provide management with strategic recommendations for improvements and execute profile optimization and new campaigns to increase reach, engagement, web traffic and new/existing patient inquiries from social media.
5. Leadership: Recruit and mentor a Social Media & Content Marketing team to build and achieve the target.
6. Routinely make a daily report to the Head of Marketing based on social media & content marketing activities.

We are looking for a creative and strategic thinker Social Media & Content Marketing Lead who loves to message and write. You'll be responsible to implement strategies and tactics to grow, retain, and engage our social media followers and help convert them into leads, customers, and advocates of our company. This person must have an innate sense of what’s interesting and relevant among various audiences, and have a proven track record of growing audiences, turning followers into customers, and customers into advocates.

Who Will We Need

• 5 years experience and have a proven track record of managing progressively complex projects in a Social Media & Content Marketing environment
• Excellent communicator and creative thinker, with an ability to use data and intuition to inform decisions
• Experience with a content management system and social media management tools
• Fluent in English, both spoken and written - an excellent communicator, able to communicate and build rapport effectively with all members of the organization