Search Engine Optimization (SEO) Specialist  

As an SEO specialist, you'll carry out some or all of the following:

• program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs;
• run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising;
• write original content for webpages - tailored for the target audience;
• make technical recommendations to developers;
• constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement;
• engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites;
• employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance;
• community building - to drive targeted and loyal traffic to a website;
• use social media to distribute content and encourage more external sites to link to your content - giving you more authority;
• develop and integrate content marketing strategies;
• monitor the algorithms set by the search engines to keep up to date with changes.
• Learn and understand the use of SEO Suite software and reporting to clients via cloud

FURTHER RESPONSIBILITES

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Requirements
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field

You will be required to communicate reports, ideas and development with our director and web development team.

THE MINIMUM ESSENTIALS

• Proven success running and managing social media campaigns
• The ability to strategically craft lead strategies around social media to work in unison with other digital and print campaigns
• Demonstrated competency in working with all major social media platforms (Facebook, Twitter, Google+, LinkedIn, YouTube, etc.)
• Demonstrated competency in social media management software (Hootsuite or similar)
• Demonstrated competency in building content repositories, scheduling social posts, and writing blogs
• Witty, talented, knowledgeable
• Branding and Press Release experience preferred
• High level of English competency
• Management of staff and team player