Content Marketing Strategist  

Content Marketing Strategist

Job Specification

The Content Marketing Strategist is in charge of coming up with quality data-driven content ideas for Spiralytics Inc.’s Content clients based on their industry niche, target market, as well as their business goals. He/she also brings the content Spiralytics Inc. created for our clients in front of the right audiences. He/she is a creative and analytical person, always quick to take advantage of creative opportunities.

The Content Marketing Strategist reports to the Head of Content.

Responsibilities

• Studies industry niche(s), devise article topics and execution that will drive traffic, shares, conversions and links.
• Studies content marketing trends and techniques to incorporate into our strategies.
• Writes creative/expert articles, infographic copy, eBooks, etc. in a punctual and grammatically sound fashion.
• Optimizes content for search and edits them to fit the brand’s tone and voice.
• Schedules and publishes blog posts on client sites, making sure that they come with the necessary illustration or visuals to make them more effective.
• Distributes content in the right digital marketing channels to get them in front of the target audience.
• Builds thought leadership and relationships within the clients’ industry and community to achieve target metrics.
• Periodically measures the success and performance of our content initiatives and implements back into our process.
• Develops content marketing strategy pitch decks for potential clients.

• At least 1-2 years of professional experience in content marketing and writing.
• Background in writing/editing, blogging, publishing, communications, PR, marketing or other similar fields.
• Excellent written English. Many of our clients are international and from abroad, so your writing must stack up to a global standard.
• Has a knack for coming up with creative ideas and topics.
• Has an eye for design.
• Internet savvy and interested to grow into the online marketing industry.
• Good organization and time management skills.
• Can work under pressure and minimal supervision.
• Knowledge in SEO and WordPress, preferred but not required.
• Can work remotely.