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From Humble Beginnings… It started out as Shoemart store in 1958 in Quiapo, Manila, where Filipino-Chinese business magnate, investor and philanthropist Mr. Henry Sy opened the very first SM Store. Always aiming to make lives better for his customers, Mr. Sy expanded his merchandise to fulfill his commitment to offer a one-stop shopping experience. Now SM is the Philippines’ leading retail empire with over 52 branches across the country today and has developed generations of loyal customers. Showcasing trustworthy, affordable, and world-class products, the multi-awarded SM Store (formerly SM Department Store) continues to provide excellent customer service, general merchandize, lifestyle products, houseware and apparel both offline and online. SM Goes Online! As a timely platform of the legendary retailer, The SM Store Online guarantees an exciting array of merchandise, secure payments, nationwide deliveries, and customer satisfaction with every transaction. From fashion, beauty, and household must-haves, to toys, gadgets, and hardware needs, We’ve Got it All for You… Online! We’ve Got it All for You 24/7 We only want the best for our customers so we hand-pick all our products with you in mind. The SM Store envisions a hassle-free purchase between our stores and your needs anywhere, anytime Our Mission We will deliver a wide assortment of affordable and aspirational products and services to all customers, while building strong relationships with our employees, suppliers and partners in the communities we serve.