Enterprise Marketing Manager  

Responsibilities:

• Determines customers' needs and desires by specifying the research needed to obtain market information.
• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
• Assesses market competition by comparing the company's product to competitors' products.
• Provides source data for product line communications by defining product marketing communication objectives.
• Obtains product market share by working with Sales Director to develop product sales strategies.
• Assesses product market data by calling on customers with field sales people and evaluating sales call results.
• Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests
• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
• Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
• Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
• Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
• Completes operational requirements by scheduling and assigning employees; following up on work results.
• Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

The Enterprise Marketing Manager shall be primarily responsible for developing effective communication plans and go to market (GTM) initiatives to promote the assigned brand/segment based from market research data on customers’ desires and needs.

Qualifications:

• College Graduate of any four year course
• 2-5 years marketing management of broadband products
• With technical know-how on product management, pricing and positioning and business portfolio management