Account Manager  

Big picture for clients

• Understand their clients’ business goals and help them get there
• Prepare an annual marketing plan for each client, and individual campaign plans as needed throughout the year (with SMART goals)
• Manage and strengthen (not merely maintain) client relationships
• Propose, sell to the client, and oversee market, media, and other research studies as required
• Continuously offer unsolicited ideas to increase the effectiveness of the client’s company and marketing activities

Big picture for the agency

• Understand how the agency makes money and contribute to the agency’s profitability through good management
• Be an advocate for the agency whenever they’re out in public
• Identify and cultivate for new business opportunities (even if they’re just passing them along internally)
• Periodically report to the agency president on the condition of the client-agency relationship and plans to improve it
• Day-to-day for their clients
• Initiate, coordinate, and oversee all agency activities on behalf of the client
• Manage day-to-day client-agency communication
• Report progress, delays and make sure the client is always in the know
• Maintain meticulous documentation of all activities on the client’s behalf

Day to day for the agency

• Closely control the client’s budget and timeline—to maximize ROI for both the client and the agency
• Work with the internal team to exceed the client’s expectations and keep re-earning the client’s trust
• Build up your team – celebrating successes and learning from the mistakes
• Watch for signs of trouble and alert the leadership team early so you can make a plan
• For themselves, their agency and their clients
• Stay abreast of all developments in the client’s industry
• Keep honing communication/marketing expertise and techniques which will serve both the agency and the clients
• Network and connect — to serve your community, grow your influence and add value everywhere you go
• Find out what re-fuels you so you can stay fired up and energized
• Improve your presentation skills — for audiences big and small
• Keep learning, stretching and growing

Management

• Managing and mentoring account executives and trainees

• Strong analytical and planning skills;
• Excellent communication and presentation skills;
• Excellent problem-solving skills;
• Has fundamental knowledge in digital strategy and creatives
• Keen attention to details
• Knows how to handle a team and manage projects
• Excellent client-facing skills