Research Assistant  

M2.0 Communications is a PR company that specializes in business, technology, and lifestyle communications. We focus on public relations, social media marketing, and media analytics, and pride ourselves as experts in earned media. Founded in 2003 with one employee, M2.0 now has a total of 50 full-time specialists.

Data has always been at the core of what we do. Our storytelling strategy adopts a data-driven approach, where recommendations are based on evidence. FGDs, surveys, on-site research, data analytics, and digital listening tools allow us to innovate as storytellers in an ever-evolving industry.

We are looking for a Research Assistant, who can help us build data-driven communications campaigns for public relations (PR) and social media. As a Research Assistant, your role is to gain an in-depth understanding of industries, where current and potential clients operate in, with the objective of identifying communications challenges and opportunities for brands in the space. M2.0’s target industries include healthcare, finance, tech, and FMCG. The Research Assistant would also focus on consumer, economic, cultural, and political research.

Your work will be used to develop campaign proposals for potential and current clients, and you will be ably supported by M2.0’s teams–including Client Success, Data & Analytics, Content & Creatives, and Business Development.

The Research Assistant will directly report to the Strategy & Research Lead, who will lead your training and onboarding during the first month—focusing on M2.0’s data-driven approach to communications.

Is this role right for you?

We are looking for people who have at least 1-2 years of experience in Communications and Research, preferably a background in the field of communications. Furthermore, we are looking for someone who has an insatiable appetite for learning. If you consider yourself to be a critical thinker, results-oriented, and highly collaborative, then this is a position tailor-made for you.

Responsibilities

• Conduct literature reviews and analyze data
• Conducting research and summarizing findings
• Identify industry problems and challenges
• Determine solutions and potential strategies for industry and client challenges
• ​​Serve as champion for the Department’s research practices—including mastery of the team’s software toolkit—with the aim of developing data-driven campaign proposals
• Participates in brainstorms for campaign development
• Identify insights from market, industry, and consumer research
• Provides research support to current clients in collaboration with the Client Success Department
• Provide process and software recommendations to improve the agency’s pitches and proposals
• Collaborates with other teams to develop campaign initiatives and KPIs

Minimum Qualifications

Skills & abilities

• Ability to work with internal and external stakeholders to critically assess communications opportunities
• Ability to use software tools to provide campaign recommendations
• Ability to extract actionable insights from complex research
• Ability to translate business requirements into non-technical, lay terms
• Ability to maintain quality output
• Exceptional written and verbal communication skills
• Critical thinker and good attention to detail