Email Marketing Specialist  

We are on the hunt for a sharp and innovative Emailing Marketing Specialist. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As an Email Marketing Specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.

Duties and Responsibilities

• Analyzing the current email marketing campaigns and providing suggestions or recommendations for improvements
• Ensuring that all email campaigns are in conformity with current email best practices in the industry
• Monitoring and reporting on several email campaigns in order to guide developments or improvements
• Ensuring continuous development in performance through testing
• Liaising and working with the content strategist in order to create effective email content that boosts the organization’s product or service awareness
• Researching, identifying, and examining digital trends and coming up with recommendations for greater and better engagements and new opportunities for the organization
• Creating ongoing campaigns that are specifically designed to target new customers, current customers, and re-engage past customers
• Ensuring that marketing messages are concise, conveyed clearly, and properly delivered to prospects
• Overseeing and monitoring the maintenance, security, and integrity of several email databases
• Updating the organization’s marketing automation strategies which may involve sending out an unlimited number of emails every month, and going above and beyond sending out automatic replies.

KPIs for this position

• click through rate
• conversion rate
• bounce rate
• list growth
• sharing/forwarding
• ROI

The right candidate holds a Bachelor's degree in marketing, advertising, communications or business. Other qualifications are:

• 3+ years of marketing experience including email-marketing, deliverability, testing, and automation
• Knowledge of creative processes and social media marketing
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Excellent verbal, written, and interpersonal communication skills
• Strong HTML and CSS skills for responsive email design
• Knowledge of Adobe Creative Suite
• Experience with high-level email deployment platforms
• Ability to work with minimal supervision and under deadline pressure
• Manage many campaigns at once including different segmented messages
• Data-driven thinking to analyse data through A/B testing and email optimisation
• Ability to work alone or as part of a team