Digital Marketing Lead
LICA Group of Companies
- Makati, Philippines1166, Pasong Tamo, San Antonio, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Toàn thời gianFULL_TIME
Công việc đã đóng.
Miêu Tả Về Công Việc
KPIs
- Website and Ecommerce Platform Conversion
- Customer Acquisition Value
- % Marketing Spend / Sales
- Impression, Reach, Clicks, Followers, Sessions, Visits, Views, Traffic
- Bounce rate, cart abandonment Rate
Responsibilities
- Manage channel growth, marketing, content, and strategy for Gulong.ph website and 3rd party online marketplaces.
- Lead generation, conversion optimization, website product roadmap, A/B testing, social media, content strategy, and email marketing.
- user acquisition, growth and performance, marketing communications, digital marketing, and media (web, social, SEO, SEM, programmatic), and campaign & content strategy.
- In-charge of overall digital retail strategy, web marketing and development, digital campaigns, social media, influencer marketing, and digital channel growth. This includes overall marketing communications, commercial offers and promos, content strategy, performance and analytics, and partnerships.
- Led and implemented all digital marketing initiatives including: social media channels management, content marketing, content production, e-commerce marketing, media buying, and digital analytics.
- Applies a data-driven approach in analyzing key metrics to determine gaps and opportunities and ensures return on investments
- Build up and maintain cooperative business relationship with brands
- Regularly update Management on business performance and execution of strategic initiatives
Trình độ tối thiểu
Qualifications
- With prior experience in ecommerce and digital marketing, preferably in online marketplaces and automotive industry
- With prior experience in managing teams
- Willing to work in a startup
- Team player and has excellent verbal and written communication skills
- Highly analytical, comfortable with data and has willingness to learn
- Self motivated and with strong sense of ownership
- Outstanding organizational skills
- Great multitasker and works well under or can adapt to pressure
Tóm tắt công việc
- Trình Độ Công Việc
- Phó Giám Sát/Giám Sát
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Sometimes
- Địa chỉ văn phòng
- Chino Roces Ave 1166, 1203 Makati, Philippines
Về LICA Group of Companies
LICA Group is a business group based in Manila, Philippines with presence throughout the country. Our core businesses are in Automotive, Real Estate and Hospitality,Financial Services and Office Systems.
From our roots in CALABARZON-based real estate, sugar plantations and banking, LICA Group today is one of the leading diversified business groups in the Philippines.
LICA Group has partnered with or represent a wide variety of the leading international brand names in these industries. Our focus is the Philippines, one of the fastest growing economies in Asia. We have been doing business in the country for more than 50 years.