Strategic Marketing Planner - Harian Kompas  

Responsible for planning, branding, and direct Marketing strategies from defining products, determining prices, and determining channels/platforms to analyzing the effectiveness of implemented campaigns to improve brand image, brand awareness, audience, engagement, and revenue for Kompas Daily.

Responsibility:

• Create planning strategies to increase brand image, brand awareness, audience, engagement and revenue for Kompas Daily
• Defining products, determining prices and making sales packages to determine the sales program to be carried out.
• Determine the channel/platform for communication materials against the planning strategy that has been made so that it can be implemented by the relevant department.
• Analyzing the effectiveness and quality of the implemented campaigns.
• Develop a solution deck based on a brief framework by utilizing the potential of KMN products
• Compose decks of internal initiatives (editorial and commercial) in accordance with the momentum and potential of the industry
• Develop a combined master deck for all Kompas products including the initial package initiative

Requirements:

• Min. Bachelor Degree (S1)
• Experience 1-2 years in Marketing / Digital Marketing/ Brand Communication
• Have knowledge related to the basic principles and concepts of Marketing
• Have the ability to apply Digital Marketing
• Have knowledge and understanding of the principles of Social Media Marketing
• Have an understanding of Branding