Digital Marketing Associate  

Digital Marketing Asscociate is responsible for understanding and executing highly effective campaigns by using their firm grasp of paid media campaigns, including PPC Platforms and Analytics Google Ads, Google Local Service Ads, Facebook Ads Manager, LinkedIn, or any additional networks/platforms, combined with their knowledge of up to date trends to contribute to the digital narrative of the company.

Duties and Responsibilities:

- Execute keyword research to find the best possible keyword that is topically relevant, geographically relevant, and attainable
- Content calendar creation (Facebook, LinkedIn, Twitter)
- Monitor the ongoing company presence on social media (Instagram, Facebook)
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Paid ads implementation and management Facebook, LinkedIn and Google
- Facebook Pixel Implementation
- Working with the creatives in developing digital campaigns
- Provide administrative support for a variety of marketing projects
- Assist with the production of marketing materials and collateral as needed

- Candidates must possess at least Bachelor's/College Degree in Marketing Management, Business, Computer Science/Information Technology or equivalent.
- Preferred 1-2 years of work experience in PPC/ Paid Ads Campaign
- Understanding of current online marketing trends and best practice
- Understanding in (SEO) Search Engine Optimization (familiarity on off-page and on page)
- Google Analytics and reporting tools; Looker/Google Data Studio
- Understanding in conducting paid ads via LinkedIn and Google
- Knowledge in Facebook Pixel and Google Tag Manager is a plus
- Must be patient and keen to details
- Excellent problem solving skills
- Good oral and written communication skills
- Ability to work independently and with a team
- Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
- Experienced in working with SaaS or B2B companies is a plus
- Willing to work onsite; Ortigas, Pasig

Skills:

• SEO (Search Engine Optimization)
• PPC (Pay-per-click Marketing); Google Ads, LinkedIn Ads
• Data and Analytics Tools; Looker/Google Data Studio