SEO Specialist  

As an SEO Specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines.

Key Responsibilities

• Manage all SEO activities such as keyword research and implementation, content strategy, and link building to increase rankings on all major search networks (e.g., Google, Yahoo, Bing)
• Execute A/B tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in PPC or paid search campaigns
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Develop optimization strategies and set measurable goals that increase the company's search engine results rankings
• Track, report, and analyze website and landing pages' analytics and PPC initiatives and campaigns

• Proven experience in successfully developing and executing SEO campaigns
• In-depth experience with website analytics tools (e.g., Google Analytics, Facebook Insights, Omniture, WebTrends)
• Solid understanding of performance marketing, growth, conversion, and online customer acquisition
• Working knowledge of WordPress, HTML, CSS, and JavaScript development or other content management systems
• Uses qualitative and quantitative analysis to guide SEO strategies
• Excellent written and verbal communication skills