Digital Strategy Executive  

The Digital Strategy Executive is in charge of developing and implementing effective media strategies for the company's identified Key Accounts. They will collaborate closely with key clients, internal teams, and external partners to ensure that proposed strategies deliver measurable results, and ensures Key Account Retention. This role requires a combination of critical thinking and strong communication skills to foster successful client relationships and drive business growth.

A background on Digital Marketing, Media Planning, and Project Management is a must.

Responsibilities

The Digital Strategy Executive will be responsible for the following:

• Key Account Relationship Management: Serve as the main point of contact for key client accounts, fostering strong relationships built on trust and collaboration, to ensure Key Account's retention.
• Media Planning / Strategy Development: Creates comprehensive media strategies to address the client's objectives.
• Campaign Execution and Optimization: Oversee the implementation of media campaigns, ensuring they are aligned with the strategy. Monitor campaign performance and key metrics, providing ongoing analysis and optimization recommendations to improve effectiveness.
• Project Management: Collaborate with internal teams to ensure seamless execution of strategies.

Performance Measures

• Retention of assigned Key Accounts

Qualifications

• Bachelor's degree in Communications, Marketing, Advertising or any related course.
• At least 2 years working experience in a media agency or a media vendor setting.
• Expert at digital media concepts (media planning, ad serving, performance marketing)
• Proficient with core digital media platforms (Meta, Tiktok, Google Ads Manager, Programmatic Solutions)
• Excellent communication and organizational skills