E Commerce Senior Manager  

Position: E-commerce Head

Job Summary: The E-commerce Head is responsible for developing and executing the company's online sales strategy, overseeing the day-to-day operations of the e-commerce platform, and driving revenue growth in the Retail Apparel and Fashion Company. They will lead a team of professionals and work collaboratively with various departments to ensure the successful implementation of online sales initiatives.

Key Responsibilities:

1. E-commerce Strategy Development:
   • Develop and implement a comprehensive e-commerce strategy aligned with the company's business objectives.
   • Analyze market trends and competitor strategies to identify opportunities for growth and innovation.
2. E-commerce Website and Marketplace Management:
   • Responsible for increasing overall category sales and viewership of the company’s e-commerce websites and e-commerce marketplace/stores.
   • Increase the e-commerce presence including developing new e-commerce marketplace stores
   • Oversee the design, functionality, and user experience of the company's e-commerce website
   • Ensure the website is optimized for SEO, mobile responsiveness, and user-friendliness.
   • Collaborate with the IT team to maintain website security and performance.
3. Product Catalog Management:
   • Manage the online catalog, including product listings, descriptions, and pricing.
   • Collaborate with the merchandising team to ensure a diverse and appealing product assortment.
   • Implement effective inventory management strategies.
4. Digital Marketing and Promotion:
   • Develop and execute digital marketing campaigns to drive traffic and sales.
   • Utilize various online marketing channels, such as PPC advertising, email marketing, social media, and influencer partnerships.
   • Monitor and analyze campaign performance to optimize ROI.
5. Customer Experience Enhancement:
   • Focus on enhancing the overall customer experience, from website navigation to post-purchase support.
   • Gather and analyze customer feedback to make improvements.
   • Implement personalization strategies to cater to individual customer preferences.
6. Analytics and Reporting:
   • Use data analytics tools to track key performance metrics, including conversion rates, traffic, and revenue.
   • Generate regular reports for management and make data-driven recommendations.
7. Team Leadership:
   • Recruit, train, and manage a team of e-commerce professionals, including web developers, digital marketers, and customer support staff.
   • Foster a collaborative and high-performance work culture.
8. Compliance and Security:
   • Ensure compliance with local e-commerce regulations and industry standards.
   • Maintain the security of customer data and online transactions.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
• Proven experience in e-commerce management, preferably in the retail apparel and fashion industry.
• Strong understanding of e-commerce technologies and trends.
• Proficiency in digital marketing, SEO, and analytics tools.
• Excellent leadership and team management skills.
• Strong problem-solving and analytical abilities.
• Knowledge of Philippine e-commerce regulations and market trends.