Email Marketing Specialist - Alabang
goFLUENT Philippines Inc.
- Quezon City, Philippines10F, IBM Plaza Bldg. Eastwood City, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Toàn thời gianFULL_TIME
Miêu Tả Về Công Việc
The goFLUENT Marketing team is looking for a strong addition to our growing team who will be on top of automating our marketing efforts and aligning them with our lead generation and database management strategies. This role will be highly focused on email marketing, maximizing Marketo as a tool for automation for our global sales teams. Getting the right emails in to the right inboxes at the right time to improve open and click-through rates is just the basics of the role. You will be expected to develop and track email campaigns and landing pages alongside a team of content writers and web developers, work closely with the lead generation team to identify and execute outbound marketing campaigns
Responsibilities:
- Create email marketing campaigns and web landing pages through a marketing automation platform
- Support marketing coordinators to create email campaigns for their different markets.
- Work with content, design, and tech teams to manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends;
- Segment contacts lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.);Monitor and maintain data quality within the marketing database;
- Evaluate new technologies and add-on applications to improve and optimize email marketing performance;
- Grow our email list organically, not through bought or rented lists;
- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends;
- Participate in analyzing marketing and sales data to develop insights and make recommendations on areas for optimization;
Trình độ tối thiểu
- BS, BA (fouryear degree), preferably in Business, Marketing or other Business-related subjects;
- Basic experience in Digital marketing
- Basic experience with at least one of these email marketing tool: Mailchimp, Hubspot, Pardot, Eloqua, Constant Contact, GetResponse, Salesforce Marketing Cloud.
- Experience using Marketo would be ideal
- Must demonstrate general knowledge of Microsoft Office Suite (Word, Excel, Outlook), and G-Suite (Gmail, Hangouts, Calendar, and Google+ for communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration).
- Strong analytical skills and experience with campaign reporting and data analysis;
- Excellent understanding of email marketing concepts and metrics;
- Ability to manage multiple projects at the same time in a fast-paced environment;
- Technically capable;
- Highly analytical and able to derive meaning from data through A/B testing and email optimization;
- Excellent writer and communicator
- Candidate must be willing to work in Alabang site
Đặc quyền và lợi ích
- Paid Holidays
- Paid Vacation Leave
- Paid Sick Leave
- Paid Bereavement/Family Leave
- Maternity & Paternity Leave
- Single Parent Leave
- Special Leave Benefits for Women
- Life Insurance
- Medical / Health Insurance
Kỹ năng cần thiết
- Sales and Marketing Knowledge
- Digital Marketing
- Marketing Communications
- Market Research
- Content Marketing
Khóa học ưa thích
- Business Administration [Marketing & Advertising Management]
Tóm tắt công việc
- Trình Độ Công Việc
- Phó Giám Sát/Giám Sát
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Often
- Địa chỉ văn phòng
- IBM Plaza Bldg. Eastwood City, Quezon City, Metro Manila, Philippines