Insights & Reports Manager | Marketing Services Hub
Globe Telecom
- Taguig, PhilippinesGlobe Tower, Taguig, National Capital Region, PhilippinesTaguigNational Capital RegionPhilippinesPhilippinesTELECOMMUTE
- Toàn thời gianFULL_TIME
Công việc đã đóng.
Miêu Tả Về Công Việc
End-to-end support CRM Campaign Data Science & Analytics to Feel Valued Tribe squads under Consumer Business.
Data Build & Whitelisting
- Define Squad data requirements and support Train Lead to drive delivery
- Liaises with external teams to identify and extract data required for generating campaign and/or rewards and/or loans insights
- Creates whitelists and other data-driven requests to support squad’s deliverables, if necessary
Data Visualization & Reporting
- Define Squad Dashboard & reporting requirements
- Regular maintenance and delivery of simple-moderate complexity Dashboard & Report modifications, endorse High complexity to Train lead - for CDA-Data Viz team delivery
- Squad SPOC for KPI standardization - in collaboration with Train lead & CDA Data Build Team
- Ensure timeliness and accuracy of squad dashboards & reports
- Lift accuracy of forecasting models / outlook of squad KPIs
Data Insighting
- Collaborate with the squad lead in defining the right business questions, answerable by data & insights
- Develop the squad’s insighting framework (data requirements covering internal, external, qualitative and quantitative, methodology / approach, target date) to answer the pertinent business questions.
- Creates and continuously updates robust portraits of squad-level target consumer segments based on insights, behaviors and sentiments (ex. MDS Lapser Profile, Loans Taker Profile, Rewards Redeemer Profile)
- Assist campaign designer and business analyst in testing campaign hypotheses
- Assist campaign designer and business analyst with output of statistical models and its usage
- CRM: Provide squad level insights based on data from customer, campaign and channel interaction history, Lead squad level campaign deep, dives, post mortems & recommendations to lift campaign & channel response & efficiencies; Support development of Squad Campaign level P&L - for integration by train insights & reports lead
Data Science, Modeling, Advanced Analytics
- Drive and Define Squad-specific Modeling Requirements;
- Deliver models if squad has capability / capacity, endorse to Train lead model requirements that are beyond the squad’s capability & capacity
- CRM: Deliver squad Customer Path to purchase models (ie Sanky charts) to define a customer’s end to end journey & path to purchase; Next Best Offer Models (in collaboration with CDA Data Science), Collaborate with CDA (EDO-AA w/ FV Tribe MS) on higher level models such as Next Best Offer / Offer Optimization and maintenance/monitoring of existing CRM models (ie Churn, Product propensity, Missed Reg, Uplift Models)
Trình độ tối thiểu
Education and Work Experience
- Graduate of Statistics, Math, IT, Computer Science, Engineering
- At least 3 years experience in business intelligence or analytics
Technical competencies
- Ability to connect Business Requirements and Needs to the Technology roadmap
- Strong knowledge in marketing and track record in connecting Analytics with business / marketing applications & use cases
- Knowledge and expertise in Business Intelligence development
- Proficiency in visualization tools such as Tableau, Power BI and SAS Visual Analytics
- Programming expertise on the following languages: SAS, Visual Basic, Open Sources (Python, R), SQL. Knowledge in Java a plus.
- Proficient in Microsoft Word, Excel & Powerpoint.
Functional competencies
- Strong project / program management skills with experience in leading and implementing business intelligence driven projects
- Stakeholder Management
- Ability to influence without direct authority
- Strong Verbal & Written Communication Skills
- Team Player and able to exercise direct and indirect influence with Cross Functional partners/peers/stakeholders
Đặc quyền và lợi ích
- Work from Home
- Company Car
- Paid Holidays
- Medical / Health Insurance
- Employee Discounts
- Performance Bonus
- Life Insurance
- Paid Vacation Leave
- Transportation Allowances
- Maternity & Paternity Leave
- Medical, Prescription, Dental, or Vision Plans
Kỹ năng cần thiết
- Data Visualization
- Python
- Analyzing Data
- Data Analysis
- Data Management
- Data Interpretation
Khóa học ưa thích
- Data Science
- Statistics
- Applied Mathematics
Tóm tắt công việc
- Trình Độ Công Việc
- Phó Giám Sát/Giám Sát
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Always
- Địa chỉ văn phòng
- Globe Tower
- Ngành nghề
- Telecommunications
- Vị trí đang tuyển
- 2 vị trí tuyển dụng mới
- Trang web
- https://www.globe.com.ph
Về Globe Telecom
GLOBE TELECOM is a leading telecommunications company in the Philippines. Through our renewed commitment of "enriching lives through ease and relevance", our mission to inspire lives through communications by way of our vision of having the happiest customers.
For more than eight decades, Globe has proven its solid corporate reputation among its stakeholders as it continues to evolve, innovate and serve its customers. Its strong affiliation with the SingTel Group and the Ayala Group of Companies has put its name in the roster of the country’s most respected companies. As a company that highly values good governance and social accountability, Globe is a consistent recipient of local and international awards.
Be part of our vision. Start your careers in Globe Telecom today!