Marketing Manager  

PERIGON is a fitness hub that fosters progress, not perfection. You are a leader and a strategist when it comes to generating creative ideas and content. You are obsessed with finding innovative ways of storytelling - you’re our new Marketing Manager. You will be responsible for developing and executing online and offline marketing campaigns to generate leads for PERIGON. We’re looking for a visionary in the online and offline space that can lead and drive a strategy in order to bring our community, culture, and product to life across our channels.

You are deeply connected to the latest trends, pop culture and are a sponge for what’s going on in the world around you. You surround yourself with like-minded people and support us in building out a network of amazing humans to be in the relationship with.

You report to and work closely with the Head of Marketing and to develop the overall content strategy.

Responsibilities

• Lead and spearhead the strategy, ideation, development, and execution of content across all of our branded channels, online and offline (new and existing) that are aligned with short-term and long-term marketing targets.
• Lead innovation and forward-thinking ideas around community growth and engagement
• Accountable for consistently growing our digital eco-system/online community and elevating content and storytelling on our social media channels
• You will develop and support our influencer program and work cross-functionally with PR
• Utilize tools to develop, organize, schedule all campaign date, goals, tasks, etc.
• Utilize content management systems to analyze traffic and users engagement metrics
• Work in tandem with our Design team to develop site content, style, and layout.
• Work in tandem with our Design team to maintain an editorial calendar, ensuring that engaging content is scheduled at least a month in advance.
• Manage content across all our channels, including the website and social media, including engaging with followers by liking posts, responding to comments, answering questions no later than 15 minutes after posting.
• Convert a steady pipeline of new leads
• Manage, lead, develop a team; collaborate actively and proactively with others in a cross-functional team
• Capture, measure and are accountable for reporting on the success of your team’s work and key KPI’s
• Research trends and implement opportunities to innovate
• You evaluate and manage external vendors for social media campaigns, tools, and platforms for the business
• Able to be flexible and work some weekends from home

Must-haves

• You are current with pop culture, music, entertainment news, and industry trends
• Entrepreneurial spirit and an egoless nature
• Proven work ethic and utmost integrity
• Desire to excel and succeed
• Self-awareness, with a desire for constant self-improvement (goal-oriented)
• Strong organizational skills and attention to detail
• You take risks and thrive on the unexpected
• Self-motivated, passionate, empathetic, approachable, fun!

• Undergraduate Bachelor’s degree in business, marketing or communications and related courses required (or equivalent work experience)
• MBA is a plus
• 5-7 years of multi-channel online and offline marketing experience
• 5-7 years of marketing strategy experience
• 2-3 years of social media management experience
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Advanced certifications in digital marketing are a plus
• Experience in events management, publishing, advertising are a plus
• Experience in leading a team
• Above average English communication skills
• Superior interpersonal skills