Brand Associate | F&B  

Job Summary

We are looking for a Brand Associate to take the lead on building the restaurant and commissary brands of MFT Group and ensure their growth and relevance across the food & beverage industry.

As a Brand Associate, you should be an organized professional who is able to plan, implement and evaluate campaigns of the assigned brand. We also expect you to have a creative mind and excellent communication skills, well organized and have project management abilities and willing to go beyond to achieve brand objectives.

You will be reporting to the Brand Marketing Head and will work with both the Marketing and Business Unit Heads with the development and implementation of brand campaigns for the company and its subsidiaries and projects. You must also be able to cultivate a positive company image.

Duties/Responsibilities:

• Plan, develop, and implement marketing programs, projects, and promos to launch products
• Coordinate and collaborate with internal departments and outsourced suppliers (creative agencies, PR arm, etc) on the development and execution of marketing and promotional materials for new and existing product lines.
• Create marketing campaigns and onboard partnerships for brand products & services to increase brand awareness and sales performance.
• Seek opportunities for partnerships, sponsorships and advertising
• Ensure strong brand presence across multiple channels
• Maintain positive relationship with media and KOL’s
• Provide feedback on current and upcoming product lines
• Report to the Brand Manager on the results of marketing campaigns
• Participate in organizing promotional events to positively represent the brand and company
• Ensure that all brand-related promotional materials are updated
• Handle the Marketing Budget

Minimum Qualifications:

• Candidate must have a bachelor's degree in Marketing & Business Administration, AB Communications or related field
• At least two years of Marketing or Brand Management experience in Food & Beverage and/or Quick Service Restaurant (QSR)
• Experience handling Integrated Marketing Campaigns (Above-the-Line and Below-the-Line platforms)
• Fluent in English and Filipino
• Ability to conduct market analysis
• Ability to handle multiple projects simultaneously
• Knowledgeable in major social media platforms (Facebook and Instagram)
• Proficient in Microsoft Office and Google Suite
• Excellent critical thinking and communication skills