Digital Performance Marketing Lead
David & Golyat
- Makati, PhilippinesUnit 401, 4F, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Toàn thời gianFULL_TIME
Miêu Tả Về Công Việc
About the Position:
We are looking for an RTB expert to join our Sling & Stone team, a digital performance marketing arm of David & Golyat (D&G). The team is responsible for the strategy, deployment, and optimization and reporting of all performance campaigns. In your day to day you’ll be leading the team to execute various RTB campaigns. You'll work side-by-side with D&G’s consulting, and creative teams as well as technology and analytics teams to create a complete strategy for 360 degree campaigns. Additionally you'll have the opportunity to work with all of our partners, understanding how their offerings will help support client objectives. You’ll also be a programmatic expert who is able to discuss and answer business objectives.
Description
Campaign Management
● Work closely with the team and oversee the performance and progress of campaigns to meet the expectations of clients.
Strategic Planning & Management
● Oversee the team creating strategic media plans using the marketing briefs from existing and potential clients
● Oversee the team on identifying ways to improve past performances and incorporate them in the planning Research & Insights
● Familiarize yourself with digital research tools within D&G and turn them into actionable insights, leading the team to produce strategic media plans.
Reporting and Insights
● Lead the team customizing the reports based on the campaign objectives and needs
● Guide and oversee the team deriving insights that can turn into actionable steps
Audience Tagging
● Lead the team to work with the Technology team to create audiences for the 1st party data - Work with the Data & Analytics team to analyze unique conversion Weekly reports
Campaign CE and Invoice Management
● Oversee producing & managing campaign CEs
● Monitor campaign progress in terms of billing and coordinate with the admin team to
accurately bill invoices to the clients.
Others
● This role supports and oversees the team in the overall tasks mentioned above, but also requires to be hands-on when needed.
● Manage the bandwidth of the team, as well as the coordination with other teams to
be able to meet the expectation with clients.
● Ad hoc reporting requested by clients should be managed.
● This role reports to the co-founder/president
Trình độ tối thiểu
Experience and Key Competencies
● 5+ year of hands-on experience in RTB specifically in Paid Search, Display & Facebook is a must
● 2+ years of hands-on experience in programmatic and ad serving platforms is a must.
● Good knowledge of digital advertising landscape
● Understanding of the operational process of running media trading operations
● Highly comfortable with data processing and interpretation
● Interested in technology and mobile platforms
● A keen problem solver
● An understanding of online delivery technology, especially marketing technology
(e.g. cookies, ad servers, etc.)
● Strong knowledge of Microsoft office (Word, Excel, Powerpoint)
● Excellent organizational, project management skills with the ability to work under
tight timelines
● Excellent verbal and written communication skills for effective communication and
presentation to stakeholders, including management, marketing, creative,
production, local agencies and outside vendors
● Good attention to detail and process oriented
● Strong work ethic, self-motivated and able to take initiative
Đặc quyền và lợi ích
- Work from Home
Tóm tắt công việc
- Trình Độ Công Việc
- Trình độ nhân viên cấp trung bình / cấp quản lý
- Ngành Nghề
- Media and Creatives
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Sometimes
- Địa chỉ văn phòng
- L.V. Locsin Bldg. #6752 Ayala Ave cor. Makati Ave, Makati City 1200
- Ngành nghề
- Management Consulting
- Vị trí đang tuyển
- 1 vị trí tuyển dụng mới
- Trang web
- http://www.davidandgolyat.com