Social Media Ad Specialist  

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification
• Plan, create, publish, and share new content (including original text, images, videos, and code) daily
• Stay up to date with the latest social media best practices and technologies
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Preparing monthly reports on social media marketing efforts
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Track and analyze analytics report to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy
• Performing other duties when needed

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Attention to detail
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Multi-tasking and time-management skills, with the ability to prioritize tasks
• Ability to work in a fast-paced, high-pressure environment

​​​​​​​Education and Work Background

• Bachelor’s degree in journalism, communications, marketing, or a related field
• At least 2 years of experience in digital marketing and social media