Lead Generation Specialist  

Lead Generation and Business Development

• Running cold LinkedIn outreach campaigns
• Setting up and running cold email outreach campaigns
• Lead scraping
• Setting up and running email nurture campaigns
• Copywriting for lead generation
• Running campaigns for real estate and B2B client
• Using and setting up cold and warm email marketing tools
• Creating work flows/setting up Hubspot
• Warming domains

Admin / Other tasks

• Send LinkedIn connection requests
• Comment/like posts on LinkedIn
• Help create monthly reports
• Create profiles for digital tools/onboard new staff
• Follow Up with lead/clients
• Send invoice requests

Education & Work Background

• B.S. / B.A in Business or Marketing or Graphic Design preferred but not required or at least 4-year college degree holder
• Have experience using Email Marketing Automationor Marketing Automation tools such as HubSpot, Pardot, Mailchimp, ActiveCampaign, Klenty, Reply.io, etc.
• Strong experience in building email copy for email sequences, cadences, and one-off emails.
• Background in improving email deliverability, familiarity with senders authentication, senders reputation.
• Have excellent experience in telemarketing in generating MQLs (Marketing Qualified Lead)▪Minimum of 1-year related experience, with prior sales,experience a plus▪Excellent verbal and written communication,as well as interpersonal skills.
• Strong computer skills in using Excel, Word, and PowerPoint▪Knowledgeable in LinkedIn, Sales Navigator, and Social Media Platforms
• Preferred:oHave a background in building content for email or the website.oKnowledge or background in PPC and SEO.