Digital Marketing Specialist  

This position is responsible for Web design and optimization, SEO, PPC and affiliate marketing, paid search activities, online event marketing, Marketing Automation, and CRM. The position will focus on using analytics to drive engagement and conversion. The position will serve as a subject matter expert in digital strategies, striving to optimize lead generation, nurturing, and conversion through various digital media campaigns and landing page tests.

• Own digital marketing best practices and standards within the organization, including Reporting, Measurement, and Return on Investment (ROI) for digital campaigns.

• Partner with the Senior Marketing and Research Associate and Chief Digital Officer to develop specific digital strategies and identify requirements for all creative assignments, including but not limited to: email, chatbots, banner and/or social ads, landing pages/microsites, mobile sites/apps, and website development.

• Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our clients.

• Bachelor’s Degree in Marketing, Communications, Communications Research, Marketing Psychology or related fields
• Three years or more of relevant business experience in a digital marketing or digital ad agency environment.
• Experience working in the high-tech business sector or consultancy business preferred.
• Experience implementing Digital Marketing strategies in B2B sales environment strongly preferred.
• Certified Digital Marketer (CDM) Program candidate or graduate preferred, but not required.
• Must be flexible and dynamic, with a strong sense of urgency.
• Exhibits self-confidence and a positive “can-do!” attitude.
• Strong analytical, logical and decision-making skills.
• High desire to succeed.
• Naturally curious and insightful.
• High level of integrity and dependability.
• Energetic; strong capability to positively influence and energize others.
• Should be interested in working for a fast-paced and highly competitive start-up.