Content Writer | Office-based  

The Content Writer maintains up to date print and online media content, ensuring the Company’s online footprint is effective, by writing blogs and articles, posting on social media, developing marketing materials and managing the company web-site content.

The Content Writer will work across a variety of print and online media. Responsibilities will include, but not be limited to:

Blog and News Articles

• Research industry related topics (combining online sources, interviews and studies)
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Ensure all-around consistency (style, fonts, images and tone)

Social Media Posts

• Write engaging web copy in a real-time environment to stimulate user interaction, discussion and engagement on social media platforms
• Creative input on content; presenting ideas on social media viral marketing
• Generate content for regular social media posts, images, and videos
• Promote content on social media

Others

• Write clear marketing copy to promote Company products/services
• Case studies
• Product data and specification sheets
• Presentations
• Press release articles
• Identify customers’ needs and gaps in our content and recommend new topics
• Update website content as needed
• Prepare well-structured drafts using Content Management Systems

Requirements

• Degree in Marketing, English, Journalism or related field
• Proven work experience as a Content Writer, Copywriter or similar role, with a portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent overall writing skills in a number of different styles/tones
• Detail oriented and works with a high degree of accuracy
• Excellent writing and editing skills in English, and impeccable spelling and grammar
• Strong written and oral communication skills
• A deep understanding of consumers and what motivates them online
• Great research, organizational, and learning skills
• Strong understanding of, and capability using, a variety of software, including MS Office Google Suite
• Familiarity with keyword placement and other SEO best practices
• An understanding of formatting articles on the web
• Ability to meet commitments and deadlines under pressure
• Motivation, maturity, autonomy and the ability to work with a team.
• Nice to have:
• Some experience with online marketing and lead generation