Digital Channels Optimization Manager
CIMB Bank Philippines
- Taguig, Philippines28th Floor ORE Central, 31st Street , Taguig, Metro Manila, PhilippinesTaguigMetro ManilaPhilippinesPhilippines
- Toàn thời gianFULL_TIME
Công việc đã đóng.
Miêu Tả Về Công Việc
- Create a strategic plan to drive more app engagement, adoption, and retention throughout customer life cyle
- Plan and execute campaigns/ promos/ programs to drive app adoption and retention , and ensure top notch results
- Coordinate with App Product Manager, Marketing, Data Scientist, IT and other cross-functional parties to make sure that the initiatives are implementedw ith the highest quality of work
- Manage SMS/ Email/ Viber/ Push communications to users to drive more engagement and revenues from the app
- Manage Digital Channels marketing budget by running campaigns, sending targeted communications, and keeping a tracker for the used/ unused budget
- Closely monitoring the effectiveness of the initiatives through various metrics, such as but not limited to App Installs, MAU, Churn Rate, Adoption Rate, for different cohorts
- Analyze marketing data, looking for actionable insight and know-how to pivot the strategy to accomplish the goal
- Provide a comprehensive and data-driven report of Digital Channels key metrics to stakeholders
- Stay current on the latest technology / digital trend in financial industry or other digital-driven industry
- Conduct a periodic survey to understand our app user better and provide actionable insights to stakeholders
- Hands on experience with leading app analytic tools, such as but not limited to Google Analytics, Appsflyer, MoEngage
Trình độ tối thiểu
- Obsession for monitoring and optimizing. Love measuring stuff numerically, monitor performance, and endlessly, obsessively, iterate to improve it
- Curiosity and initiative. Love exploring and seeking out new opportunities and hyper-experimenting new ideas
- Drive. Energetic, hard-working, and persevere through adversity until the job is done well
- Diligence, organization. Entrusted with big responsibilities as well as small tasks. Tidy and organized in work.
- Analytical reasoning. Comfortable in crunching numbers and grasp the insights. Quick learner and can investigate effectively & pickup new concepts
- Eagerness to teach and empower others. Look forward to taking less experienced, but talented colleague under the wing and teaching them
- A keen sense for visual & written communication. Have a good feel for what concise, catchy written communication looks like. Can tell difference between striking artwork and more-of-the-same kind of stuff
- Passion for the topic. Obsessed with getting people using our mobile app through various ways for different target segments
- Excellent verbal, written communication, and presentation skills, with high attention to detail. Mobilize cross-functional parties to run initiatives successfully
- Start-up zeal. High ability to roll-up the sleeves and execute
Đặc quyền và lợi ích
- Retirement Benefit Plans
- Special Leave Benefits for Women
- Single Parent Leave
- Paid Holidays
- Medical / Health Insurance
- Paid Sick Leave
- Performance Bonus
- Paid Bereavement/Family Leave
- Life Insurance
- Paid Vacation Leave
- Transportation Allowances
- Maternity & Paternity Leave
- Medical, Prescription, Dental, or Vision Plans
Khác
13th Month Pay
14.5 Month Pay
Personal Rejuvenation Leave
Birthday Leave
SickLeave Conversion
Medical and Wellness Benefit
Rice Allowance
Communication Allowance
Tóm tắt công việc
- Trình Độ Công Việc
- Trình độ nhân viên cấp trung bình / cấp quản lý
- Ngành Nghề
- IT and Software
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Once in a while
- Địa chỉ văn phòng
- 31st Street, Taguig, Metro Manila, Philippines
- Ngành nghề
- Banking/Financial Institutions
- Vị trí đang tuyển
- 1 vị trí tuyển dụng mới
Về CIMB Bank Philippines
Why We Exist:
The most awarded digital bank in the Philippines.
We entered the Philippines market to spark the future-ready, customer-obsessed transformation in the Banking sector. Since our launch, we have rallied behind the vision of bringing an accessible and seamless banking experience to the consumers while helping them achieve financial freedom. We aim to be the most trusted digital bank for every Filipino.
The People & Culture:
We call ourselves CIMB Mavericks - unique individuals who are thriving in a fast-paced and highly competitive environment. Everyone who joins CIMB Bank is not afraid to own big responsibilities and are very persistent in creating new ways to achieve our goals. Aside from looking after our own successes, we embody malasakit and ensure that we also take care of our colleagues’ feat. Every day we are fueled by our shared purpose. To top it off, we thrive in a modern work environment which allows us to be fun to the core.