Digital PR Executive (Media Relations Executive)  

The Role

Digital PR Executives are integral members of the team working and managing a portfolio of clients. The candidate will contribute to the integral portions of the business key objectives through campaigns as well as support the Communications Strategist and/or Digital PR Manager with the execution of campaigns. They are expected to be able to manage their workloads and complete a task within deadlines.

They are required to start building relationships with the media and key opinion leaders/influencers to develop their media recognition value and must be able to maintain a smooth communication flow between team members and leaders.

Job Scope

• In your day-to-day, you will be involved in the following:
• Liaise with the team, clients, KOL partners, and media on a daily basis (act as the first line of contact with client).
• Liaise with media & influencers and act as key point of contact in support of senior consultants.
• Implementation of impactful DPR campaigns strategies which includes:
  • Execution
  • Alignment with the client’s key business objectives
  • Ability to combine creativity with knowledge of new and traditional media, understand & recognize media angles to generate positive news coverage, profile pieces and features across a broad media spectrum.
  • Assist in managing events, including basic press conferences and interviews.
  • Assist in the reporting, analysis, and evaluation of DPR campaigns.
  • Collate, analyse and evaluate media coverage.
• Establish professional relationships with colleagues in other offices.
• Participate in brainstorming sessions and create workable programs for new business and existing clients.
• Keep track of deadlines and ensure all work is completed in a timely manner.
• Actively participate in new business development including proposal writing.

General Skills

• Good writing skills and ability to adapt style for different audiences & industries.
• Able to identify influencers & media that are relevant to the audience map to meet client objectives.
• Fair understanding of the media (traditional & new), editorial requirements and what makes a story.
• Ability to demonstrate creativity and innovative thinking.
• Ability to build relationships internally and externally, at all levels.
• An understanding of the value and importance of DPR in the overall communications/marketing mix.
• Ability to work towards deadlines.

Interpersonal Skills

• High level of initiative and self-motivation. A desire to succeed and achieve
• Reliable, committed and organized with an ability to handle change easily
• Confident, self-aware, outgoing and empathetic

Tactical Skills

• Ability to execute and complete each pertinent aspects of the campaign.
• Thorough understanding of the campaign phases, mechanics & objectives.
• Agility – being able to adapt to campaign changes seamlessly.

In addition, you will need to be comfortable working with teams across borders as your portfolio will be a mix of local and regional projects. Your day-to-day will involve working mainly with teams across Southeast Asia.

If this excites you and you think you have the mettle and passion to bring your craft to a dynamic, growing business, please speak to us.

Though the role is work-from-home, the selected candidate must be willing to attend meetings and events within Metro Manila. Attendance in meetings and events outside Metro Manila will be at the company's expense.