Copywriter  

Principal Accountabilities

• Assist and collaborate with the Training Manager narrative of Training Plan and Skills Audit
• Write high-engagement social media content that reflects our brand’s voice
• Collaborate with Marketing, Sales and Customer Experience to develop a variety of content marketing materials
• Produce error-free content that adheres to the company’s style guidelines
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
• Simultaneously manage multiple projects with short deadlines
• Propose copy concepts and present underlying strategic thinking to business leaders
• Incorporate the keywords into articles, particularly in the title and body
• Research and write articles about business and finance matters related to hospitality industry
• Assist in the development and implementation of the SEO for all business entities
• Work with the Marketing team to ensure that overall activities support the strategic objectives of the company

• Bachelor's Degree in Journalism, English, Communication or any related discipline
• Minimum 2-3 years professional copywriting experience with a solid portfolio of work
• Exceptional writing and research skills
• Team player but can work independently to meet deadlines
• Detail-oriented, excellent organizational skills and multi-tasking ability
• Proficient in MS Office applications
• Social Media or content marketing experience a plus but not required
• Proofreading experience and familiarity with standard style guides, an advantage
• Experience working with a content management system