MARKETING ANALYST  

Designs and undertakes marketing plans, programs, systems and approaches to provide information and insights to Top Management in support of its business decision.

Duties and Responsibilities includes the following:

a. Formulates marketing plans and programs strategic to the needs of the organization

b. Undertakes marketing research and survey activities

c. Designs and implements marketing campaigns and sales activities

d. Analyzes marketing metrics to relate results with marketing strategies and plans in support of overall business objectives

e. Solicits information from different types and levels of customers to determine product perceptions, evaluate market niche penetration, customer satisfaction levels, and understand current and future customer needspenetration, customer satisfaction levels, and understand current and future customer needs

f. Advises Management on strategic approaches to market segmentation, targeting and positioning activities, as needed

g. Gathers and analyses relevant information and other industry players and competitors as to the impact of their activities to the plans of the company

h. Undertakes other responsibilities as may be assigned

• Bachelors Degree in Business, Marketing or any related field;
• Minimum of two (2) years experience in Marketing Management or Research is an advantage;
• Proficient in Microsoft Office applications;
• Excellent interpersonal and communication skills including fluency in spoken and written English;
• Strong initiative, self-motivated and can work with minimal supervision;
• Must be creative, dynamic, innovative and resourceful;
• Willingness to travel and conduct field work 30% - 50% of the time, or as required.