Marketing & Loyalty Officer  

The Marketing & Loyalty Officer is responsible in overseeing the Marketing Plan of AFPI including the marketing activities and campaigns. He/She ensures that the initiatives and messaging are aligned with the brand communication. He/She leads some key, identified projects assigned by the Head of Marketing & Loyalty. This role is responsible in monitoring the KPI achievement of the Department and ensure that the employees in the department adhere to company standards, policies, and guidelines.

• Manages and develops marketing campaigns as aligned with the Head of Marketing & Loyalty that will support the accomplishment of financial targets
• Leads the creation and effective execution of marketing plans for beep app/super app and beep rewards.
• Identifies opportunities that will be relevant to the end-users and to the brand
• Develops and maintains strong relationships with key partners, and executes joint marketing efforts to ensure growth and business expansion
• Develops campaigns to strengthen brand awareness and customer preference over competitors in the market
• Conducts research on competition and formulates appropriate marketing strategies to maintain market leadership.
• Works with the Marketing Manager and Marketing Assistant on the NPS (Net Promoter Score), CSAT (Customer Satisfaction Score) and CES (Customer Effort Score)- Customer Satisfaction Metrics to track year on year and provide monthly, mid-year and annual report to the Business Leadership Team

Functional Competencies

• Has project management fundamental and people management skills
• Has strong coordination skills
• Effective written and verbal communication skills
• High attention to details
• Outstanding organizational and time management skills
• Strong business acumen
• Process improvement
• Ability to work effectively within a team and independently.
• Experience using computers for a variety of tasks.
• High proficiency in the use of technology, competency in Microsoft applications including Word, Excel, and Outlook.
• Good organization skills
• Excellent interpersonal skills

Education and Work Background

• Bachelor’s degree in marketing, communication, business or related field
• Proven work experience in marketing or in the same field.
• Solid knowledge of marketing plan, events, and promotions.
• Thorough knowledge of social media and web analytics.
• Has digital marketing experience
• Familiar on research techniques and execution