Action Factory

Action Factory is the creator of Palytte. Palytte is a new personalized fashion technology that finds your personal color palette based on your skin tone, hair color and eye color by taking you through a color psychology quiz and eventually automatically from your photo. We categorize the palettes in 4 categories – spring, summer, winter, fall. Based on your color palette, we recommend products from the leading apparel companies such as Forever 21, Gap, Banana Republic, Express, BeBe, Free People and many more.