Digital Campaign Strategy Head  

The Head of Digital Campaign Strategy oversees the maximization of advertiser revenue opportunity by leading the development of integrated marketing communication proposals that seamlessly utilize ABS-CBN Digital’s creative, media, artists, adtech and data.

• Lead the strategy and development of integrated marketing communication client proposals;
  • Develop data driven strategic client proposals and packages that maximize the revenue opportunity of our creative, digital media, artists, adtech and data assets
  • Ensure that the integrated marketing communication proposals are in line with the brands objectives
  • Ensure that clients campaign KPI’s and target cost efficiencies are aligned and achievable while maintaining a healthy ABS CBN P&L
  • Collaborate with the different business units in the development of these integrated communication proposals
  • Ensure campaign strategy is executed as planned
  • Ensure insightful and actionable mid campaign and/or end of campaign reports are provided to clients
• Co-lead quarterly business reviews with key clients;
• Proactively identify and develop innovative test and learn initiatives with key clients that capitalizes our creative, media, technology and data assets;
• Lead the creation of case studies and white papers that will strengthen the ABS-CBN Digital proposition;
• Consolidate data and analyze past campaign results to create a library of benchmarks and learning;
• Maintain and manage campaign planning, monitoring, measurement and insighting tools;
• Work with both internal units and external vendors to stay abreast of digital advertising, adtech, media planning, and tracking innovations;
• Mentor and guide junior members of the digital strategy team in campaign strategy, media planning, and campaign insighting/evaluation;
• Ensure that the sales team is updated and trained on the latest trends, products, solutions and adtech.

• 8-10 years of digital advertising strategy with media/planning/buying experience and/or with a publisher/media company in a strategic role;
• Experience in influencer marketing;
• Bachelor’s Degree in Business Administration, Management, Economics, Communication, Research, or Marketing
• Strong analytical and number skills and ability to turn data into actionable insights with experience in using analytics dashboards and platforms
• Google and Facebook certifications
• Highly proficient in planning and implementing campaigns in Facebook and Google platforms
• Experience in programmatic platforms (DSP, SSP, Ad Exchange and DMP)
• Good MS Excel and PowerPoint skills
• Excellent communication and presentation skills