Digital Sales Strategy Head
ABS-CBN Corporation
- Quezon City, PhilippinesQuezon City, Metro Manila, Philippines, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro ManilaQuezon CityMetro ManilaPhilippinesPhilippines
- Toàn thời gianFULL_TIME
Công việc đã đóng.
Miêu Tả Về Công Việc
Position Summary
The Head, Digital Sales Strategy provides Digital Sales support to the different sales teams within the division through Strategic Revenue Planning/Maximization & Platform Planning, Target Segment Understanding, Data & Advertiser Analysis, Macro Analysis and Media Buying & Planning.
Major Duties and Responsibilities
- Strategic Revenue Planning/Maximization and Platform Planning
- Formulation of sales strategies and deployment tools/tactics to maximize package paid by advertisers, check and maximize advertiser opportunities
- Review, setting & evaluation of appropriate pricing models
- Review of packaging guidelines & valuations to ensure “salability” and competitiveness
- Ensures weekly sales deployment of new programs is managed and updates cascaded by providing research insights to Sales Heads/ AEs and to the Trade.
- Target Segment Understanding
- Develop digital sales package templates based on target segments
- Data and Advertiser Analysis
- Analysis of client/advertiser’s sales performance for the formulation of relevant sales strategies
- Analysis and comparison of projected sales versus actual sales
- Advertiser analysis/industry trending
- Load monitoring and analysis per program
- Pricing
- Recommends pricing model and valuation of media products. Leads preparation of negotiation primers and acts as co-lead in the annual negotiation process with key advertisers
- Analyzes and evaluates the effectiveness of sales, methods, costs and results
- Process & systems
- Recommends and administers policies and procedures to enhance operations
- Macro Analysis
- Media Landscape
- Company and competitor analysis
- Business & economic trends
- Other Sales Support Functions
- Development of sales projection tools and processes to help sales team track and manage their respective businesses
Problem solving: draw out support of Sales, Marketing and client to support difficult project/pitches
Trình độ tối thiểu
- Candidate must possess at least a Bachelor's Degree in Business Studies/ Administration/ Management or equivalent.
- At least 5 years of work experience in data analysis, Digital Advertising Sales / Marketing
- Problem solving skills, analytical skills, strategic thinking skills, good communication skills
- Proficient in spreadsheets, forecasting
Đặc quyền và lợi ích
- Retirement Benefit Plans
- Special Leave Benefits for Women
- Single Parent Leave
- Paid Holidays
- Paid Sick Leave
- Paid Bereavement/Family Leave
- Life Insurance
- Paid Vacation Leave
- Maternity & Paternity Leave
Tóm tắt công việc
- Trình Độ Công Việc
- Trình độ nhân viên cấp trung bình / cấp quản lý
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Always
- Địa chỉ văn phòng
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Ngành nghề
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vị trí đang tuyển
- 1 vị trí tuyển dụng mới
- Trang web
- https://careers.abs-cbn.com/
Về ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect