Advertising and Promotions Head
ABS-CBN Corporation
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Toàn thời gianFULL_TIME
Công việc đã đóng.
Miêu Tả Về Công Việc
Position Summary
The Adprom Head is responsible for developing and implementing promo strategies in accordance with the objectives (target market, material, budget) set by the management. The Adprom Head drives the team in accomplishing the department goals and monitors the effective performance of its members.
Major Duties and Resposibilities
- Conceptualizes Overall Ad Promo and Marketing Promo Plan for all Narrative Programs from Pre-Launch to Finale covering all platforms (i.e., On-Air, On-Ground, Radio/Music, Print, TV Guesting, Licensing, CCPMG,RNG, TFC)
- Collaborates and Aligns with CCM and Marketing Heads and Unit’s Creative Team in formulating overall ad prom and marketing promo plan regarding
- Branding
- Campaign and Marketing Design
- Synergy Strategies
- Launch and Sustaining Promotional Executions for all units under Business Unit
- Presents overall promo handle to Business Unit Head and Executes approved plan accordingly
- Oversees execution of Approved Ad Prom and Marketing Plan for all shows from Pre-launch to Finale
- Reviews and Approves daily promotional strategies generated by each Ad Prom Coordinator
- Oversees execution of pictorials, press conferences, TV guestings and other on-ground events
- Monitors competitors and other companies’ promotions strategies and campaigns and makes necessary adjustments to promo plan accordingly
- Conceptualizes and Strategizes Advertising and Marketing Efforts of show with the end goal of generating revenue beyond promotional efforts
Trình độ tối thiểu
- Graduate of any related course.
- Has work experience in Advertising and Promotions preferably in the Broadcast industry for at least 10 years.
- Has experience in supervising and handling a team.
Đặc quyền và lợi ích
- Work from Home
Tóm tắt công việc
- Trình Độ Công Việc
- Trình độ nhân viên cấp trung bình / cấp quản lý
- Ngành Nghề
- Writing and Content
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Địa chỉ văn phòng
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Ngành nghề
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vị trí đang tuyển
- 1 vị trí tuyển dụng mới
- Trang web
- https://careers.abs-cbn.com/
Về ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect