ABS-CBN Corporation
ABS-CBN Corporation

Content Brand Strategy Manager  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Toàn thời gianFULL_TIME

Đã hết hạn 5 years ago

2018-12-21T16:15:52.732075+00:00
Công việc đã đóng.

Miêu Tả Về Công Việc

The Content Brand Strategy Manager shall report to the Content Brand Strategy Head and will service a dedicated platform ensuring brand integration between the company and its subsidiaries via:

  • Program Strategies and Communications Plan - conceptualizes and implements communications strategies that manage audience-directed promotions to drive ratings and incremental revenues for TV2 programs
  • Conducting/Facilitating Brand Essence Workshops and Crafting Brand Essences - employs the brand diagnostics process to determine the "core essence" of various ABS-CBN brands (i.e. programs/platforms, artists, characters) to provide direction for developmental plans in all areas of operation such as business strategy, customer interaction, new product development, internal communications, and marketing communications.

Trình độ tối thiểu

  • Mass communications/marketing graduate or psychology graduate
  • Preferably 3-4 years’ substantial experience/exposure in the marketing communications field, strategic planning, TV production, advertising/creative agency work.
  • Solid project management skills—with proven ability to drive projects from start to completion overcoming obstacles by influencing others to achieve goals.
  • Flexibility and adaptability to work in a fast-paced environment with quick turnarounds and deadlines
  • Strong collaboration and interpersonal skills, ability to work as part of a team or with stakeholders to achieve goals and overcome obstacles
  • Strong presentation and communication skills
  • Ability to deal with ambiguity
  • Independent and self-driven with high personal and ethical standards

Kỹ năng cần thiết

  • Project Management
  • Business Development
  • Marketing Communications
  • Advertising
  • Planning

Khóa học ưa thích

  • Mass Communication
  • Marketing
  • Psychology [Psychology]

Tóm tắt công việc

Trình Độ Công Việc
Trình độ nhân viên cấp trung bình / cấp quản lý
Ngành Nghề
Sales and Marketing
Yêu cầu học vấn
Tốt nghiệp Cử nhân
Nhà tuyển dụng trả lời hồ sơ
Always
Địa chỉ văn phòng
10/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Ngành nghề
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vị trí đang tuyển
1 vị trí tuyển dụng mới
Trang web
https://careers.abs-cbn.com/

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Về ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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