The company started as the Union Steel Plant Division of Bacnotan Cement Industries, Inc. (Bacnotan), a pioneer in the Philippine Cement Industry. It began commercial operations in 1963 with a galvanizing plant in Poro, La Union for the manufacture of Galvanized Iron (GI) sheets, expanding to Ilang, Davao City in 1968 and to Calamba, Laguna in 1990. In 1993, the steel plant was spun off from Bacnotan as a separate business unit, and incorporated as Bacnotan Steel Corporation, later renamed UNION GALVASTEEL CORPORATION (UGC). The company in 1997 established a modern Continuous Galvanizing Line and Color Coating Line for the manufacture of prepainted galvanized steel coils in Calamba, Laguna.

Today, UGC is the market leader in manufacturing and distribution of prepainted and other galvanized roofing, and of galvanized steel building products such as building system components like steel deckings, c-purlins, door jambs, steel trusses, pre-engineered building structures (PEBS) and insulated panels for commercial, industrial and residential applications. The company has the largest and most diversified distribution network in the industry, with rollforming plants, warehouses and sales offices in strategic locations throughout the country.

The Company’s slogan ‘SA TIBAY AT GANDA PANALO KA!’ speaks of an utmost commitment for product quality and service – that is, making lives better for Filipinos. More than claiming that they are all aesthetically designed for utmost durability, we want our products to be versatile and flexible for various applications. We consider compatibility to environment and climate change; we consider value for money by making products all cost-efficient, by delivering our services on time. We challenge ourselves to always innovate to offer infinite possibilities in the construction industry.
UGC’s bests assets are the human resources; from the production to marketing to support groups, they are all equipped with sharper skills and better knowledge. The company continuously trains its employees to be the best of what they can be: to create and provide solutions. They should always be relevant and valuable, according to the needs and demands of our customers, attuned to the changing times.

We differentiate ourselves by bringing the highest quality possible through our operational excellence. We make sure that the technology we have is the best in class. We lead the pack in adopting global standards by bringing only the finest materials and equipment the world can offer. We are relentless in discovering and exploring proactive improvements. Our facilities are always upgraded and expanded to maximize potentials, to acquire additional functions to create diverse product applications. This is the best technology for us, with sincerest human and personal touch that sets us apart from the rest of the field.

Union Galvasteel Corporation

Job Summary:

<ul>
	<li>Responsible for the sales team and sales volume within Visayas regions.</li>
	<li>Coordinates with the sales team to identify new business opportunities to meet sales objectives and cultivate good relationships with new and current customers.</li>
</ul>

Job Scope:

<ul>
	<li>Traveling throughout an assigned territory to train and guide company sales officers.</li>
	<li>Maintaining solid working relationships with customers by ensuring that their needs are met and resolving complaints on time.</li>
	<li>Continually meeting or exceeding sales targets by persuading customers within an assigned territory to purchase company products and services.</li>
	<li>Analyzing sales and marketing data to determine the most effective sales and marketing techniques.</li>
	<li>Developing innovative sales strategies to increase sales within an assigned territory.</li>
	<li>Conducting surveys to better understand customer needs.</li>
	<li>Attending trade shows to promote company products and services.</li>
	<li>Ensuring that brand awareness within an assigned territory meets company expectations.</li>
	<li>Motivating Sales Representatives to achieve sales quotas and evaluating their performance based on their ability or inability to achieve sales quotas.</li>
	<li>Monitoring competitors’ sales activity within an assigned territory.</li>
</ul>

Real Estate Territory Sales Manager

Job Purpose

<ul>
	<li>Manage the company business relationship to achieve relevant sales and marketing targets, associated with Key Performance Indicators; market share, sales volume, price, profit, customer relationship, account management, safety, and compliances; primarily targeting technical customers and clients: real estate developers, contractors, concrete product manufacturers, and end users who require highly technical interaction.</li>
	<li>Plans develops, and implements technical services strategy so as to generate optimum contribution margin and attain target market share with a specific focus on market development, market testing of new and improved products, research, training, complaints management, and knowledge resource /consultancy services.</li>
	<li>Leads in ensuring that customer needs are captured and integrated in the formulation and implementation of Sales and Terminal strategy so as to achieve product differentiation, improve Brand Equity Index, and generate customer value in sales activities and in the conduct of Technical Services.</li>
</ul>

Job Scope

<ul>
	<li>For his own sales segment and area:</li>
</ul>

* Develops and maintains good customer relationships with the different employees of business partners to ensure sustainability of business; ensuring customers’ issues are addressed at all times.

* Implements marketing incentives and acts as a resource person for the development and recommendation of marketing incentives needed in the area.

<ul>
	<li>Implements the pre-sales approach, especially for technical accounts and projects. These include the execution of relevant experiments and trials and data analyses for cement and concrete product formulation to ensure product acceptance at a price with optimum contribution margin</li>
	<li>Facilitate and provide technical training to the Sales Group so that product features and product differentiation, especially in terms of product application performance, are effectively communicated and optimum pricing is implemented.</li>
	<li>Provides technical training to Terminal group so that product optimization is strategically aligned with Sales and market requirements.</li>
	<li>Implements technical materials and training modules for external stakeholders (Contractors, Specifiers, Regulators) to align the company's product portfolio and current market requirements.</li>
	<li>Attend to technical customer concerns, ensure resolution at the shortest possible time, and provide both internal and external recommendations to address the issue and prevent its recurrence.</li>
</ul>

Technical Sales Assistant

Job Purpose:

This job is responsible for generating sales of UGC products through selling activities, promotional visits, customer liaison, and servicing of prospective and existing customers. Conduct product and company presentations to create awareness and eventually sales. Other functions include market identification and development.

Job Scope:

<ul>
	<li>Establish and adhere to an effective selling process (e.g. prospecting, qualifying, pre-approach, approach, demonstration/presentation, handling objections, and closing) to ensure quality sales and consistent performance level.</li>
	<li>Responsible for identifying new markets, potential accounts, and opportunities, keeping himself/herself informed and abreast of developments within assigned areas.</li>
	<li>Gathers data/information or listings of on-going and/or forthcoming projects from reliable institutions in assigned areas and conduct benchmarking.</li>
	<li>Participating in the formulation of strategies, targets and/or budgets of his/her area, and implements approved action plans and programs to ensure quality sales and consistent performance level.</li>
	<li>Conducts roofing estimates and prepares Sales Quotations, Order Placement Forms and other documentation / paper works pertaining to customer account in an orderly manner – legible, complete and in accordance with prescribed pricing level, payment terms, and delivery lead time.</li>
	<li>Monitors all incoming orders, withdrawals and outstanding balances of handled customers.</li>
	<li>Visits regularly or whenever necessary existing dealers/ clients and prospective customers for sales calls, collections, promotions and goodwill.</li>
</ul>

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