Copywriter (Digital)  

Part strategist, part creative, part doer, this person is always listening to the audience and thinking about how a brand can connect given its purpose and voice. The copywriter works with the creative team to devise creative content according to strategies

Responsibilities

• Develop creative campaigns, content ideas and content themes in collaboration with the creative, planning and account teams
• Produce written content pieces for client in different formats, e.g. social media posts, emails, blog posts, landing page, display – tailoring the content and style of individual writing assignments according to their purpose, whether they are intended to sell or inform
• Scope projects: understanding what the client needs by obtaining a clear brief, extracting insights from data, understanding the target audience, identifying key messages and developing what is required
• Assist with business pitches to win new clients or projects
• Keep up to date on the digital landscape and trends in Indonesia
• Train and develop junior copywriter

• At least 2 years of experience in digital marketing
• At least 4 years of experience in copywriting
• Advanced understanding of popular social media networks, their design, functionality and users
• Excellent communication skills, particularly written communication in English and Bahasa Indonesia
• Working knowledge of Adobe Creative Suite is a plus
• Passionate about creative content related to the digital environment
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Understands role that PR and social media play in the overall communications marketing mix
• Ability to link creativity to strategy
• Strong presentation skills, articulating smart and sometimes complex solutions in a straightforward and lucid manner