PR and Digital Marketing Manager  

Public Relations

Ensures maximum PR coverage for the brands of Stores Specialists, Inc.

Leverage existing media and influencer relationships and cultivates new contacts within lifestyle media, both print and online

Manage media inquiries such as interview or shoot requests

Creates contents for press releases based on directives of brands’ foreign principals

Handles all arrangements for SSI-initiated editorial shoot requirements: models, makeup, stylists, merchandise pull outs, budgets, choice of venue, and coordination with PR agency

Monitors monthly PR mileage on a per brand basis

Attends to special requests made by stylists and editors for loaning of press samples from foreign principal, and ensures their timely return.

Ensures quick processing of requests for borrowing of merchandise from the stores by the media

Coordinates press events and press junkets.

​Digital Marketing

Responsible for creating content and layout design for all Digital Marketing Platforms, such as electronic mailing (email blasts), digital directories and Global website

Creates and implements digital marketing initiatives and campaigns, providing a means of interaction in social networking (Facebook, Twitter, Instagram, Pinterest)

Manages social networking sites such as Facebook, Instagram, and Twitter which includes, but not limited to, acknowledgment, engagement on general queries and forwarding to Operations or Merchandisers customer complaints and merchandise queries

Creates messages for SMS Blasts, and coordinates with the agency in the implementation and roll-out

Conceptualizes, designs and implements marketing materials and collaterals to support advertising and promotional activities based on International assets/artworks supplied by M&S International

Assists in creation of advertising materials (print, digital and video) for in-store promotions and special events, for above the line external advertising (print, billboards, etc.) and below the line (such as posters, banners, outdoor and electronic billboards, etc.)

Creates Digital/Social Media post-implementation reports that cover the marketing customer journey

Assists in photo shoots for internal and external marketing and digital marketing purposes, as well as documentation of special events and in-store displays

JOB SPECIFICATIONS

Updated in the latest Digital Marketing trends and with vast knowledge and expertise on Social Media Management and Analytics

Has an extensive network of influencer/KOL (Key Opinion Leader) and media contacts

Offers creative solutions with online and offline expertise in Branding and Corporate Identity, Advertising and Market Research

Can communicate fluently in English and Filipino, can conceptualize and write copy

Outgoing personality, highly confident, comfortable in social situations

With sufficient degree of maturity that will enable her to supervise two (2) PR and Digital Officers and one (1) PR Staff

Proficient in Microsoft Office applications such as Word, Excel, Outlook and Power Point

High degree of proficiency in both oral and written English

College graduate from a reputable university