Regional Channel Activation Specialist (Trade Marketing) - GMA & South Luzon  

The Regional Channel Activation Specialist shall be responsible for the development, execution, and performance of all programs designed to drive the growth of his/her assigned channel by supporting brand initiatives through the management of channel/in-store promotions.

Specific duties and responsibilities:

• Coordinate closely with Customer Development Specialist (CDS) and Indirect Sales Supervisors (ISS) to ensure a seamless execution of activities.
• Provide a regular evaluation of these activities during and post activity to help the team measure the returns and identify learnings.
• Monitor in-store execution of merchandising standards (shelf schematics and POP installation) of third-party merchandising agency via regular field work and provide feedback/recommendation to the National Channel Activation Manager.
• Recommend the right set and quantity of merchandising materials to meet channel and account specific needs.
• Monitor the availability of merchandising materials and ensure zero inventory at the end of each brand effort as well as supervise deployment and oversee implementation in assigned channels.

• Must be a graduate of a 4-year course, preferably in Marketing or Business Management or its equivalent
• With at least 1-2 years experience in the field of Sales or Trade Marketing
• Knowledge in trade activations, in-store promotions
• With very good written and verbal communication skills
• Strong strategic, analytical and problem solving skills, P&L analysis
• Experience in FMCG industry is an advantage