Digital Copywriter  

• Write for an online environment including text link advertisements, banner advertisements, emails and site content.
• Write and edit accurate, concise, and highly readable page content for new and existing products to enhance the client's customers/users' online experience, promote key offerings and support the client's brand positioning.
• Proactively review electronic content and recommend usability improvements (content clarity, brevity, calls to action, & streamlined online navigation).
• Work with the web team to address challenges in displaying and integrating content within the website look and feel.
• Collaborate with other teams to develop copy to drive traffic to various micro sites, landing pages, etc. (from paid search, affiliate marketing, etc.)
• Enforce and follow established style guides to ensure high editorial standards.
• Proactively keeps abreast of assigned clients' marketing briefs and media plans, and provide technological solutions including ads optimization, promotional ideas, social networks, etc.
• Writes communications briefs, ensuring that creative and media are effectively integrated
• Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
• Develops a total understanding of online target audience and mindset modes

• Clearly understands the stylistic difference between writing for the Web and writing for other media
• Deadline-driven professional able to multitask within a fast-paced environment
• Excellent editorial and writing skills
• Proficient in English with excellent grammar
• Internet-savvy with excellent research skills
• Must know how to edit own work and adhere to strict quality guidelines
• Highly organized, detail-oriented, and creative
• Must be able to work independently or as part of a group
• Experience with digital marketing and brand advertising writing a plus
• Fresh graduates are welcome to apply

IMPORTANT: Applicant CV must include writing samples or links to writing samples found online.