Marketing Manager
Roma 1989 Corporation
- Makati, PhilippinesUnit 2101, Antel 2000 Corporate Center, 121 Valero St. Salcedo Village, Makati, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Toàn thời gianFULL_TIME
Đã hết hạn 5 years ago
2018-12-30T16:00:00+00:00Công việc đã đóng.
Miêu Tả Về Công Việc
- Total brand ownership, which includes, but is not limited to, promotions, events, shoots, visual merchandising and customer service;
- Turn RAM's vision, mission, and principles into a brand that consumers understand and form an emotional attachment with;
- Responsible for driving brand awareness, consideration, preference, and loyalty through a whole host of brand marketing initiatives;
- Responsible for creating integrated marketing plans and execution of all communications and media actions on all channels, including online and social media;
- Managing the budget for advertising and promotional items;
- Managing digital and offline brand marketing campaigns;
- Performing regular market research studies to gather important brand data;
- Analyzing how our brand is positioned in the market and crystalize targeted consumers insights;
- Competitor and customer insights analysis;
- Monitoring product distribution and consumer reactions;
- Creating and managing promotional collaterals to establish and maintain product branding;
- Assisting in multimedia content development;
- Maintaining RAM’s brand voice, ensuring consistency across all collaterals and touch points;
- Managing and briefing in-house creative teams to deliver the most insightful and creative work possible;
- Assisting in the design of retail packaging as well as the creation of in-store marketing displays;
- Assisting with product buying, pricing and new product launches as well as developing new business opportunities;
- Maintaining contact with jewelry suppliers to get critical input on how product design and implementation can be improved;
- Creating monthly reports on online sales, customer insights, and social media analytics;
- Providing suggestions and plans to improve processes and systems;
- Other duties as assigned
Trình độ tối thiểu
- Knowledgeable in creating 360-degree marketing campaign and programs—seasonal/new launches, how to drive buzz, engagement, and conversion is key through events, PR activities, online efforts and utilizing various promotional platforms and striking partnerships are very important.
- Other brand management know-how in other subfields like retail operations, data analytics, sales analytics, training, visual merchandising and manpower management will be crucial.
- Good understanding in e-commerce management and digital marketing, content development, social media, Facebook Ads, analytics tools such as Google Analytics and user experience.
- Must be fashion-forward and have a strong eye for aesthetics and editorial.
- Knowledge of Adobe Creative Suites is a must;
- Up-to-date with the latest trends and marketing best practices;
- Highly creative with the ability to think out of the box;
- Strong analytical skills and data-driven thinking;
- Advanced communication and interpersonal skills;
- Comfortable working with numbers, metrics, and spreadsheets;
- Excellent command of the English language;
- Proactive and ability to work independently;
- Strategic thinking & planning abilities;
- Proficiency in Microsoft Excel and Powerpoint;
Đặc quyền và lợi ích
Medical / Health Insurance
Paid Sick Leave
Employee Discounts
Paid Holidays
Paid Vacation Leave
Transportation Allowances
Kỹ năng cần thiết
- Copywriting
- Brand Management
- Digital Marketing
- Communication Skills
- Advertising
- Collaboration
- Content Marketing
Khóa học ưa thích
- Behavioral Sciences [Organizational & Social Systems Development] and BS Marketing Management
- Marketing Management
Tóm tắt công việc
- Trình Độ Công Việc
- Trình độ nhân viên cấp trung bình / cấp quản lý
- Ngành Nghề
- Sales and Marketing
- Yêu cầu học vấn
- Tốt nghiệp Cử nhân
- Nhà tuyển dụng trả lời hồ sơ
- Once in a while
- Địa chỉ văn phòng
- Unit 2101, Antel 2000 Corporate Center, 121 Valero St. Salcedo Village, Makati, Makati, Metro Manila, Philippines
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Về Roma 1989 Corporation
Roma 1989 Corporation is a Philippine company that owns and manages two (2) retail jewelry brands in the names of GEMLINE and RAM Jewelry. The company's head office is located at the country's central business district, Makati City.
Gemline is a fine jewelry brand offering affordable gold jewelry with semi-precious and precious stones. It has 3 stores located at SM Fairview, SM San Mateo and SM East Ortigas. Gemline also has an online store which is www.gemlinejewelry.com.
RAM Jewelry offers high quality silver jewelry with semi-precious and precious stones. It has 6 stores located at the SM Megamall, SM Mall of Asia, the Podium, Ayala Malls the 30th, SM Fairview and Eastwood Mall. It will be opening 2 more stores in 2019 at Ayala Manila Bay and Ayala Vertis North. RAM jewelry also has an online store which is www.ramjewelry.ph.
Both brands are known to be always up-to-date with the latest styles, designs and made with the latest jewelry technology.